WHAT IT IS?
Instant oversize volume squeezable mascara.
WHAT IT DOES?
1. Product category
In 2017, Dior revolutionized mascara with Diorshow Pump’N’Volume, a spectacular formula for extreme lash volume. This year, Dior is taking it a step further and releasing the squeezable effect in 4 vibrant shades for those who aren't afraid to play with colours and effects.
2. Make-up results
Diorshow Pump'N'Volume is now available in four vibrant, ultra-pigmented shades to create colourful combinations and instant oversize volume.
+100% more volume*.
3. Texture and formula
The Diorshow Pump'N'Volume ultra-volumizing formula procures a unique, soft sensation thanks to a high concentration of waxes and elastic powders, the source of the seemingly expanded lash volume. The formula remains creamy down to the last drop, and the ultra-volumizing effect maintains its impact.
4. Shade and finish
To play with colour to the tips of your lashes, Dior offers a limited edition of 4 new neon shades: Purple Pump 160, Blue Pump 260, Coral Pump 640 and Pink Pump 840.
"There are endless possible combinations. You can apply black as a base and then add a touch of colour to the tips of the lashes, or apply black on the upper lashes and pink, for example, on the lower lashes." Peter Philips, Creative and Image Director for Dior Makeup
HOW TO USE?
1. Give the flexible tube two or three squeezes to make the formula ideally fluid and generously load the brush with product.
2. Apply in a zigzag to coat lashes from root to tip and achieve extreme volume instantly.
* Instrumental tests on 16 subjects (the woman's usual application vs. bare lashes).