What are cookies?
A cookie is a small amount of data that is sent to your browser from a website’s computers and stored on your computer’s hard drive. At BrownThomas.com we use cookies to understand site usage, to improve the content and keep track of what you have put in your shopping basket.
In order to be able to purchase products on BrownThomas.com, you will need to have cookies enabled. You will still be able to browse our site if you disable cookies but certain features, including purchasing products, will not be available. Most web browsers have cookies enabled, but to check your cookie settings, check ‘Managing cookies.’
We work with several marketing agents (detailed below) who may also set cookies during your visit to be used for remarketing purposes. This means that once you have left our website, you may see adverts promoting products similar to what you viewed at BrownThomas.com. If you’d like to opt out of this type of remarketing, please go to the Network Advertising Initiative website.
What is our cookie policy?
For the full BrownThomas.com experience, to be able to purchase online and to make full use of personalised features, your computer or mobile phone will need to accept cookies. We use the information from cookies to improve your customer experience and offer you products we think you will like.
Our cookies don’t store sensitive information such as your name, address or payment details but they allow us to access this information once you have signed in to your account. If you’d prefer to restrict or delete cookies from BrownThomas.com, you can use your browser to do this. Simply check the ‘Help’ menu of your particular browser to learn how to change your cookie preferences.
Here’s a list of the main cookies we use, and what we use them for:
| Cookie Name | Cookie Policy |
| Adtrack, Affiliate, TD Cookies | These cookies show us how you found our website and which website you came from. This helps us know which of our online marketing channels is most effective. They also allow us to reward some external websites for directing you to us. |
| AJAXA Cookie | We use this to determine if your web browser supports some of the features of our checkout that make checkout quicker and easier to complete. |
| _utma, _utmz | These cookies enable the function of Google Analytics Software. This software helps us to take and analyse visitor information such as browser usage, new visitor numbers, response to marketing activity and shopping times. That information helps us to improve the website and your shopping experience, and to make our marketing campaigns relevant.The data stored by these cookies can be seen only by the relevant teams at Brown Thomas and Google and never shows any confidential information. |
BrownThomas.com ‘share’ tools
We know you love to share the great content we have on BrownThomas.com. Please be aware that social networking sites, like Facebook and Twitter, might send cookies. We don’t control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.
What are third party cookies?
Sometimes, if you go to a web page that contains embedded content, for example from YouTube, you may be sent cookies from these websites. We don’t control the setting of these cookies, so we suggest you check the third party websites for more information about their cookies and how to manage them.
Some of the business partners that may set cookies on BrownThomas.com include:
| Partner | What their cookies are used for? |
| Criteo | Criteo uses cookies to provide you with personalised adverts when you visit other selected websites. To learn more about these cookies, please see our guide to banner advertising below. |
| Quantcast | Quantcast uses cookies to provide you with relevant adverts when you visit other selected websites. To learn more about these cookies, please see our guide to banner advertising below. |
| CFI Group | In order to provide you with a better service, occasionally we’ll ask if you’d like to complete a survey. This cookie’s sole purpose is to remember if we’ve asked you to do so recently, and it contains no personal information. |
| DC StormAffiliate WindowGoogle | Sometimes we’ll advertise on third party websites. DC Storm cookies are used to help us and our advertisers see which advertisements you click on and interact with. Each individual advertiser uses its own tracking cookies and the data taken is not confidential or interchangeable.Examples of these advertisers include Google (including Google-owned DoubleClick for paid advertising on Google.com) and Affiliate Window. You can set your browser to reject cookies or you can delete them yourself. For full information on how to delete cookies please visit aboutcookies.org(this will open in a new window – please note that we can’t be responsible for the content of external websites).You can also adjust your browser settings to your preferred level of protection. |
Banner advertising on other websites
Banner advertising appears on websites that we are affiliated with. We use the information we have learned from cookies to tailor this advertising to things we think you will like, based on your browsing history at BrownThomas.com
The data contained by these cookies doesn’t contain any personal information.
Our privacy policy
We value your privacy so we’d like to outline our website’s privacy policy so you understand how we will use any personal information. By using BrownThomas.com or by registering as a user of any services provided by Brown Thomas you agree to our use of your data as set out below.
We will respect your right to privacy. We will treat as confidential all of the personal information you give to us when you register with us using the facility on this website. This includes your name, address, email address, telephone contact number(s), gender, date of birth and whether you are a Brown Thomas MasterCard holder.
We will also gather non personal information on an aggregate basis to monitor the performance of this website and for other marketing activities.
When you register at BrownThomas.com you will be asked to provide certain information. We will store this data and hold it on computers or in manual files. We will use this data to fulfil our agreement with you. Please note that, to provide some of our services, we may require further details from you.
We may use information that you provide or that is obtained by us to:
- Register you on our website and to administer our website services;
- Administer any prize draws or competitions you may enter;
- Carry out assessment and analysis (e.g. market, customer and product analysis) to enable us to review, develop and improve the services which we offer, and to enable us to provide you with information about our products and services that we think are relevant to you through our marketing activities;
- Keep you informed of such products and services (including special offers, discounts, offers, competitions and so on) by any of the following methods: email; telephone (including automated calls); SMS text message and other electronic messages such as picture messaging; post; fax or otherwise including products and services of other companies and organisations, which we consider may be of interest to you. If you do not wish to receive information of such products and services, please tick the opt-out box provided when registering on the website. You will also be offered the opportunity to opt out in future marketing communications.
Brown Thomas will not share your individual personal information with any third party other than our agents, Teamskill and Naragansett Technologies, for the purpose of storing and administering the information.
We may share your data with carefully-selected and monitored third parties for marketing purposes but only after we have obtained your consent to do so. However, we may share non personal aggregate statistical data with third parties.
We will use internal and external validation and fraud checking systems to verify your identity.
Your Personal Information is protected by the Data Protection Act. You have the right to request in writing a copy of the personal information held by us and to request us to correct any inaccurate information. We may charge a €10 fee for providing the Personal Information to you. Please write to the Data Protection Officer, Brown Thomas Group Limited, 88-95 Grafton Street, Dublin 2.
You have the right at any time to request us to stop sending you marketing information. Please write to the Data Protection Officer, Brown Thomas Group Limited, 88-95 Grafton Street, Dublin 2.
If you have any objections to us making such use of your personal data please let us know in writing by contacting the Data Protection Officer, Brown Thomas Group Limited, 88-95 Grafton Street, Dublin 2.
