Foundation, bb cream, cc cream, powder wet.squeeze.bounce The inside scoop Rea Ann Silva is not your typical beauty expert. Her lifetime of experience took her from being one of the most sought after makeup artists in Hollywood, to being the force behind the creation of beautyblender. This multiple-award winning genius cosmetic applicator has taken the beauty, professional and retail markets by storm both in the US and around the world! When the makeup industry was baffled about how to perfect the picture-perfect face, Rea Ann sought to modernize the way we “makeup” by creating an easy to use, versatile tool to achieve a beautiful, flawless complexion. The beautyblender concept came to Rea Ann and her team of makeup artists while she was the Department Head of one of the first TV shows shot in hi-definition. The constant touch-ups throughout the day required hand-cut, edgeless sponges to mimic the seamless look of airbrushing. Soon, every celebrity that sat in Rea Ann’s chair wanted their own hand-cut sponge; thus creating beautyblender as we know it today. Being a full-time mother of two, celebrity makeup artist and entrepreneur, Rea Ann can appreciate the many challenges that women face today when it comes to quick and easy beauty solutions. She recognizes that having a fresh and flawless beauty regimen doesn’t need to take hours or a second mortgage! Her reputation for being the consummate professional and giving her famous clients like Jennifer Hudson, Brandy, Whitney Houston, and Erin Andrews to name a few, and her ability to create a gorgeous glow is just one of the hallmarks that has continued to make her a sought after makeup artist. Her resume in the Entertainment Industry lists a virtual “Who's Who” of Music, Film, TV and Red Carpet. Rea Ann’s experience and reputation has naturally evolved into other platforms where she can share her cumulative beauty knowledge. She has become a sought after beauty expert and has been quoted in such premiere magazines as In Style and Allure. what makes it different? The Original • Rea Ann was the first to create this uniquely shaped sponge, when others were still using triangle wedges. Aqua-Activated™ • The unique latex-free material activates upon contact with water. When wet, beautyblender expands to about twice its size and becomes super soft. Skin Mimicking Texture • The exclusive material has skin mimicking texture so makeup application never looks cakey or fake 360 Edgeless Shape • Prevents lines and streaks that flat or edged sponges leave behind and is perfect for large or small areas of the face exclusive material • Unique, super-soft, latex-free material is aqua-activated and ensures that makeup sits on top of sponge and is not absorbed by the sponge for less makeup waste. • Smoother, more uniform blending. • beautyblender uses safe, water-soluble dyes that do not harm the environment. • Latex-free. Scent-free. • Handcrafted in the USA. How to use: wet.squeeze.bounce. • Wet beautyblender with water with each use. It will expand to about twice its size. • Squeeze out excess water and towel dry. • Bounce foundation, bb cream, cc cream and powder products for a perfect makeup application every time! **beautyblender has chosen to use non-toxic, water-soluble dyes. For this reason, your beautyblender may shed dye for the first couple of washes – similar to a pair of blue jeans. Once you squeeze the water out of the beautyblender, the excess dye is removed as well. The dye does not transfer to the skin. This product is a six time Allure Best of Beauty award winner.