AVEDA The Sustainable Edit Smooth Infusion Anti-Frizz Shampoo

The first step in reducing frizzy hair when you want to maintain a smooth, sleek and shiny look.

This vegan, plant-derived smoothing shampoo gently cleanses, moisturizes and softens hair improving hair manageability and preventing flyaways. The luxurious lathering shampoo utilizes a revolutionary dual-action technology to repel humidity and smooth the surface of every strand.

• Anti-frizz, plant-derived technology:
• Plant polymer shield – An invisible polymer instantly cloaks hair strands and repels water, giving silicone-free protection.
• 99% naturally derived.*
• Botanical smoothing oil blend – Features Kalahari melon seed oil and Tamanu oil.
• Smooths and conditions cuticles for softness and shine.
• Aroma Aveda's own pure-fumeTM aroma with Australian Sandalwood, Bergamot, Palmarosa and other pure flower and plant essences.
• 95% naturally derived.*
• 100% Vegan. Cruelty free.

*From plants, non-petroleum minerals or water, on average per ISO standards. Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf..

• How to Use: 1.Smooth Infusion™ Anti-Frizz Shampoo is free from sulfate cleansers and infused with a botanical smoothing oil blend, therefore you might not get the lather or bubbles you often see when shampooing your hair. 2. Shampoos with non-sulfate-based cleansers typically have a dense, creamy lather rather than open, airy bubbles. 3. Adjust the amount of shampoo you apply. A little goes a long way. Try adding more water instead of more product. 4. For optimal results, rinse thoroughly.
• Key Ingredients: Kalahari Melon Seed Oil Known for its conditioning and frizz fighting benefits, this lightweight oil is rich in fatty acids. Harvested and cold-pressed in Southern Africa. Tamanu Oil Certified organic and known for its smoothing benefits and high concentrations of fatty acids. Wild-crafted and cold-pressed on coasts of the South Pacific.
• Our products and packaging are made with 100% solar and wind power. Manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets.
• Suitable for All hair types: Fine, medium, thick. All textures: Straight 1A, Wavy 2A-2C, Curly 3A-3C, Coily 4A-4C. Safe for colour-treated and chemically processed hair.
• Sustainability: This brand is certified Cruelty Free by PETA, therefore has committed never to conduct, commission, pay for, or allow tests on animals at any phase of development, for both ingredients and final products.