UK's No.1 Bestselling Mascara!*
They're real! is the UK's No.1 best-selling mascara!*
They're real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!
What else you need to know:94% saw dramatic length & volume**90% saw base-to-tip curl*94% saw visible lift*100% saw long-wearing results**
Source: The NPD Group. Value and Unit Line sales of the Total Prestige Mascara Makeup segment for 2013 Jan to Aug
**Results observed in a consumer panel survey
8.5 g Net wt. 0.3 oz.