In 1994, MAC introduced VIVA GLAM, an outspoken deep red that was universal in its appeal and its glamour. In 1997, a second lipstick was created VIVA GLAM II, a lightly pinked mauve. VIVA GLAM III, a foxy brown plum lipstick was launched in 2000. VIVA GLAM IV, a heartful rose charged with gold, was introduced in March 2002. In March 2004, Viva Glam V makes its debut, a clear, smooth, pure neutral pink with a delicious Lustre finish! VIVA GLAM VI, the newest member of the VIVA GLAM family, is a warm terracotta-plum with pearl finish. Wear it alone or finish it off with a coordinating coat of VIVA GLAM VI Lipgloss. When you buy any VIVA GLAM Lipstick, 100% of the RRP (less VAT) goes to organisations to help vulnerable communities, including those affected by COVID-19.