LAURA MERCIER Pure Canvas Primer Hydrating

• How to use: Apply after skincare, including moisturising serums or day creams. Delicately massage a pea-sized amount of this moisturising primer onto the skin with your fingertips. Complete the look with a Tinted Moisturiser or Foundation.
• Pro Tips for Maximum Hydration: Only the best moisturising primer can enhance skin softness and suppleness, even once makeup is removed. Tayaba Jafri recommends sweeping a small amount over dry eyelids to refresh skin.
• Laura's Inspiration: Just as a painter primes a canvas, Laura Mercier believes in priming the skin. Pure Canvas Primers are the essential step to prepare the skin for makeup application. All silicone-free, the breathable formulas seal in skincare and create a protective barrier that extends makeup wear. Packed with skin-loving ingredients, the primers not only protect skin but are also good for skin.

The award-winning Pure Canvas Primer is the best moisturising primer for beauty lovers. Create a breathable, replenishing base that will keep makeup looking fresh and skin feeling healthy. With a lightweight finish and irresistible texture, this moisturising primer is sure to become a staple in your makeup routine.

Laura Mercier believes in healthy skin—with and without makeup. The Pure Canvas Primer Hydrating has been specially formulated to include proven moisture-enhancing ingredients that replenish hydration, even under foundation or over daily moisturiser. This means your primer will always be on double duty, extending the life of your makeup and bettering your skin.