TREND ALERT: FOREVER JEWELLERY

A little black dress; a white button-down shirt; a trenchcoat; a pair of denim jeans - there are just some things that never go out of style…forever trends, you could say. These are items you invest in knowing you’ll wear them time and time again. And what if you could have the guarantee that you’ll never take it off? Well, that is the very appeal and reason behind the viral permanent jewellery trend. Quite possibly the best fashion investment you can make, the pieces are welded onto you, meaning they won't come off without some concerted effort and a pair of scissors. A trend that’s been picked up by the TikTok crowd and that’s forever improved the lives of those who are constantly losing their precious jewels, this is the embodiment of jewellery as a second skin.

If you're thinking about getting permanent jewellery or are just curious to know more, here's everything you need to know.

WHAT IS PERMANENT JEWELLERY?

Permanent jewellery is exactly that—a piece of jewellery that cannot be removed. Although it may sound extreme, it’s not quite what it sounds like. The bracelet doesn’t attach to your skin at all. Instead, a jeweller fits the chain you want to your wrist and welds it closed foregoing the need for a clasp.

WHERE TO GET PERMANENT JEWELLERY?

Brown Thomas is hosting an exclusive pop-up in conjunction with Chained, Ireland’s first welded forever bracelet company. A sister company to Heartbreak Social Club, Dublin’s premier tattoo and piercing parlour, Chained first opened its doors just some months ago and has already become a city centre hotspot with appointments booked out weeks in advance. Now available in-store at Brown Thomas Dundrum, Chained will be offering the unique service Thursdays - Sundays.

HOW DOES PERMANENT JEWELLERY WORK?

Having anything “welded” to your body might sound scary, but the process is quick and 100% painless. The jeweller will assist you in choosing a chain (choose from a stunning range including 9ct gold and sterling silver) then custom-fits the bracelet around your wrist and welds the two ends together. If you ever change your mind, you can simply snip the small ring connecting the two ends of your permanent bracelet with a pair of scissors to take it off, and can even get it welded back on again too. Prices range from €80 - €150 and up to 4 people can be present together when completing if preferred.

WHY INVEST IN PERMANENT JEWELLERY?

Aside from the innate perks of never worrying about losing your jewellery, there are several reasons why one might choose to invest in permanent jewellery. First and foremost, due to their delicate design, these bracelets will never go out of style and can be seamlessly worn by all genders and ages. However, there’s a sentimental aspect that is perhaps the reason behind its unwavering popularity. Seen as a sign of commitment, many couples invest in permanent jewellery as a way to express their love, similar to a promise ring or wedding band. The service is also extremely popular amongst best friends as a symbol of friendship.

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