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Color WOW CEO and founder, Gail Federici, is a serial “beauty problem solver” whose innovative company has been called “the Apple of hair care.” For 40 years, Gail has been advancing the art, science and business of hairdressing with game-changing new products. Products that are industry-firsts, have no equivalents, and have one thing in common: every single formula is a ground-breaking solution for a widespread, unmet problem.