LG OLED77C26LD C2 77 Inch 4K Smart OLED TV

Heightening the vivid beauty of LG OLED self-lit pixels. Brightness Booster takes refinements by the α9 Gen 5 AI processor to the next level, delivering up to 20% more luminance. Now, visuals looks bolder with superior light efficiency.

The brains behind the beauty. Following deep learning advancements, LG's α9 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colours spectacularly vivid yet accurate.

With no backlight to dull their impact,self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.

All-new Dynamic Tone Mapping Pro goes deeper to improve the picture. Previously, it elevated just the frames. Now, the technique hones in on 5000 blocks across the screen for more vivid HDR down to each last detail.

Features:

• LG 4K SELF-LIT OLED evo for the most advanced OLED picture quality
• Designed for an outstanding gaming, movie and sport viewing experience
• HDMI 2.1 Spec, 0.1ms response time & low input lag for superfast gameplay
• Dolby Vision IQ for true-to-life picture & Dolby Atmos for immersive sound
• Smart platform with Netflix, NOW, Disney+ and more

• Appliance Removal Preparation: Brown Thomas Arnotts will take away your old appliance upon delivery of your order. Please ensure your existing appliance is disconnected, clean and ready for removal ahead of the delivery time. This excludes gas appliances, as this must be carried out by a certified gas installer.
• Included in this price is a contribution to recycling costs of €5