LG OLED55BX6LA 55 Inch 4K Ultra HD HDR Smart OLED TV

Move Up to OLED for Stunning Picture Realism
With advanced Pixel Level Dimming, OLED remains one of the best options for class-leading picture quality. Unlike LED screens, OLED doesn't require backlighting, so the colour is consistent right across the screen, with greatly enhanced contrast levels.

AI Picture – Face Enhancing
With the a7 Gen 3 processor at its heart, this 55 inch LG TV is faster and smoother than ever. Artificial Intelligence (AI) Face Enhancing uses AI facial recognition to identify faces within the image and then uses powerful processing to render them as realistically as possible. This helps give improved flesh tones that are much closer to how we see them in reality.

Dolby Vision IQ – Ultimate Detail
Dolby Vision IQ takes Dolby Vision to the next level, making it the ultimate HDR-type picture processor. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

See the Picture Exactly as Originally Intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

The Right Setting Every Time, with Auto Genre Selection (Dolby HDR Only)
The best picture settings for sport aren’t the same for movies or animation, which is why this LG adjusts to suit – automatically. Rather than having to delve deep into menu settings between viewing, simply leave it to the TV to get just the right setting. Movie, Sports, Animation and Standard settings are automatically applied.

Get in Sync with Your Gaming, with Nvidia G-Sync
G-Sync is the game changing tech from Nvidia that keeps your screen totally in sync with your gaming. Provided your gaming PC has a compatible Nvidia graphics card, you’ll be able to sync up with this TV for stunning image response, with variable refresh rate up to 120Hz. This means the response between your movement and the onscreen image is swifter and clearer than ever

Features
360° VR play
Dolby atmos
Dolby surround
Analog tuner
Local dimming
Perfect viewing angle

• Appliance Removal Preparation: Brown Thomas Arnotts will take away your old appliance upon delivery of your order. Please ensure your existing appliance is disconnected, clean and ready for removal ahead of the delivery time. This excludes gas appliances, as this must be carried out by a certified gas installer.
• Included in this price is a contribution to recycling costs of €5