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BEAUTY THAT CARES
There’s nothing skin deep about these socially conscious beauty brands.
The world of beauty is evolving, and not just when it comes to high-tech formulas and radical new techniques. For our POSITIVE CHANGE issue, we are highlighting many of the charitable, social, environmental and political initiatives that are the driving force behind many of beauty brands you can find in our stores and online.
We are proud to say that since 2016 we have removed and stopped selling all products containing micro-beads from our business. These tiny balls of plastic – smaller than 5 mm – which are commonly used to exfoliate the skin, are non-biodegradable, making them harmful to wildlife. They pollute our oceans and get into the food-chain. In addition, by the end of 2019, all brands in our beauty halls will remove cotton buds and makeup wipes containing plastic and replace with biodegradable alternatives if they haven’t already done so; a new EU law will enforce this by 2021 but we are acting sooner.
We’re excited to see our sustainable efforts being echoed within the beauty industry itself. Many of your favourite beauty brands are helping create a cleaner, kinder and more socially conscious and sustainable world for us all. Here we shine a light on them…
Leading the way for holistic and environmentally responsible beauty, Aveda has set the bar high when it comes to eco-conscious haircare and beauty. Supporting sustainable resources, their products are manufactured using 100% wind power and responsibly-sourced packaging using post-consumer recycled material where possible. Notably, Aveda’s colour and shine treatments are chemical-free, naturally-derived and certified organic. To date, the brand has raised $60M for environmental initiatives in India, Nepal, Madagascar, and Ethiopia, helping supply local communities with fresh water.
ANASTASIA BEVERLY HILLS
Beauty’s first self-made billionaire, Anastasia Soare believes cruelty-free makeup shouldn’t be a pleasant surprise, it should be the standard. Anastasia Beverly Hills is a completely cruelty-free makeup brand best known for their incredible brow products, as well as their contour and glow kits and powerful pigmented must-have palettes.
The original clean mineral beauty brand has been a pioneer in the industry for the past 23 years. Their skincare and beauty formulas are free of what harms and full of what’s good. Full of skin-improving ingredients that we can actually pronounce, bareMinerals Performance Wear Liquid Foundation is packed with bamboo stem extract for a naturally matte, soft focus finish, while the papaya enzymes gently improve skin's texture for flawless good-for-skin. It’s a foundation that’s been a firm favourite amongst those who love an au naturale look. Their BarePro Lipstick, too, is infused with baobab and berry oils, sunflower seed and jojoba waxes to nourish and condition lips in the most natural way possible. It’s Makeup So Pure You Can Sleep in It™. Furthermore they’re PETA-approved, completely cruelty-free, vegan, free from parabens, silicones and will not only make you look good, but is good for your skin and it’s making the world a kinder more beautiful place.
Launched this June, Hot Lips 2 will be the ultimate empowering collaboration to inspire #LIPSTICKCONFIDENCE and change lives, benefiting Women for Women International who help with survivors of war, with a truly magical £1,000,000 pledge to the charity. In her trademark, glamorous packaging, Hot Lips features ten new shades and one balm named after some of Charlotte’s inspiring friends including Amal Clooney, J.K. Rowling, Susan Sarandon, Edward Enninful, and better yet, it’s Charlotte’s first foray in to refillable beauty solutions. Continuing the work from Charlotte’s first Hot Lips collection, this year she plans to support the charity to give even more women the opportunity to enrol on their year-long training programme and it will be instrumental in helping women living in some of the world’s most dangerous places to choose their own futures. "A lipstick can change a life because if you can change how a woman feels, you can change a community, and you change the world!" - Charlotte Tilbury
Speaking of cruelty-free, IT Cosmetics is certified by The Leaping Bunny Program, it does not test on animals, it does not sell products in countries where animal testing is required by law, nor does it use animal hair in their brushes. IT Cosmetic’s game-changing range is now available in Brown Thomas Cork and online.
JO MALONE LONDON
Helping shine a hopeful light on mental health, the revered fragrance house will launch a new uplifting scent “Lily of the Valley” to their permanent charity candle collection on 1st July. For the first time ever, Jo Malone London will partner with an Irish charity, Pieta House, and 75% of the retail price (ex VAT) from all sales in Ireland will help raise vital funds for the Irish charity. The Jo Malone London charity candle collection features four heartening scents to choose from and the newest “Lily of the Valley” opens with cassis and green ivy, while delicate lily of the valley and narcissus add a deep heart.
If you think luxury fragrance can’t be environmentally-friendly, think again. Kilian Hennessy has been a leader in refillable luxury beauty and his eponymous fine fragrance Kilian collection offers no-spill refillable options across parfums, body creams, shower gel and travel sprays.
For over a decade, La Mer has been committed to helping protect 16 million miles of marine habitats thus far across the globe through the La Mer Blue Heart Oceans Fund. This summer, once again the brand will release the Blue Heart Limited Edition Crème de La Mer; a rich moisturiser made with sustainably harvested sea-kelp to commemorate their support of ocean conservation.
Another new brand, Lime Crime is one all animal lovers need on their radar. Every single product is 100% vegan, certified by both PETA and The Leaping Bunny Program, which certifies no animal ingredients or by-products like beeswax, lanolin, whey, or carmine exist inside.
The Viva Glam campaign has become a global phenomenon and philanthropic juggernaut, and this year, the brand celebrates their 25th year of supporting those affected by HIV and AIDS. For every Viva Glam lipstick bought, 100% of the retail price (ex VAT) is donated to the cause, and with over €556,000,000 raised since 1994, no single beauty brand in the industry has accomplished more in making a real difference. In Ireland alone, M.A.C has sold 203,482 Viva Glam lipsticks since 2007, resulting in a donation value of €3,861,000. Through Viva Glam, M.A.C has given 23 grants to Irish charities including HIV Ireland (formerly Dublin Aids Alliance), Open Heart House Limited, and Aids West. Now, for the first time in 25 years, M.A.C is broadening their mission, supporting charities specific to women and girls and the LGBTQ+ community.
New beauty brand My Clarins, a little sister brand to the classic French house, has formulated a brand new skincare line aimed at teens and twenty-somethings made from 88% natural origin natural, plant-based ingredients. The collection is also vegan-friendly, cruelty-free, environmentally-friendly and free of phthalates, parabens, and sulfates. It’s packaged using cardboard derived from sustainably-managed forests, recycled glass, and recycled plastic.
Nails Inc’s “NailKale” collection is the world’s first superfood nail range. The polish is made with kale extract for stronger, smoother healthier nails. It’s super nourishing and long-lasting – everything you would expect from the manicure experts, with some extra added goodness.
Cult skincare brand, The Ordinary, exploded onto the beauty sphere in 2016 and have since been lauded for their impressive serums and ground-breaking active ingredient solutions. But what you may not have known is that The Ordinary’s products are free of parabens, sulphates, mineral oil, animal oil and mercury.
Rituals is about well-being and beauty in your everyday life, so is made using responsibly sourced natural, safe ingredients. Use of low impact and recycled materials in packaging is a big feature. They also offer refillable options for your favourite products.
New to Brown Thomas, REN Clean Skincare, is making unprecedented environmental change. In collaboration with TerraCycle, REN has caused a stir with their Atlantic Kelp and Magnesium range packaged in their Ocean Plastic 100% recycled bottle, with 20% of the packaging made from reclaimed ocean plastic and 80% recycled from plastic bottles.
STEPPING TOWARDS SUSTAINABILITY
These beauty brands show how they are making steps towards a brighter, cleaner future in beauty. We join our brands by being committed to continuous improvement. For a comprehensive view of our most sustainable beauty buys check out our edit online here.
IT COSMETICS Bye Bye Under Eye Illumination Anti-Aging Waterproof Concealer
IT COSMETICS Bye Bye Under Eye Concealing Pot
BAREMINERALS Floral Utopia Gen Nude Eyeshadow Palette
ANASTASIA BEVERLY HILLS Loose Highlighter
KILIAN Intoxicated 50ml Spray