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THE BIG BEAUTY RESET
The beauty dial has been reset over the past few months and some are for the better and are here to stay.
We’ve embraced a slower pace of life and are prioritising time to take care of ourselves. Sunday skincare has moved from being a social media sharable moment to a self-care Sunday ritual where relaxing baths, a weekly skincare mask routine, time rebalancing outdoors in nature or sport (with SPF protection) or unwinding with a luxury scented candle or at home treatment has become the order of the day.
We’re also buying better and considering our needs more, by choosing brands that reflect our sustainable or charitable values, our desire to support Irish brands; and researching the ingredients in products that feed our individual beauty needs.
Read on to discover the new-normal approach to how we shop beauty now.
New Personal Care
Wellness has become more important than ever before which is exactly why during lockdown we launched our new personal care and wellness online beauty destination featuring over 30 brands and growing. With salons operating differently and no-touch appointments a beauty reality, we’re bringing you the best products and at home treatments across nails, skin, hair care, tanning, hair removal and beauty tools to help you revolutionise your routine as needed. If you haven’t already, do check our new beauty favourites by Nunaia, 111 Skin, Omorovicza, Sarah Chapman, Ouai, Moroccan Oil, Olaplex, Margaret Dabbs, Tan Luxe, Amanda Harington, Bae Brow, Tria, Dermaflash and Skin Gym.
A Conscious Choice
We believe that beauty products should show as much respect for our skin as the environment and respect our planet’s future. Did you know that when you make a conscious choice as a consumer to shop from our “Sustainable Edit” featuring beauty products that are vegan, cruelty-free, recycled, refillable or plastic-free packaging; you’re supporting materials and production methods that sit lightly on the earth.
Greenwashing is an industry issue whereby some brands claim to be vegan, cruelty-free or sustainable in their resource or production line; yet they can’t produce or provide official international certs or documentation to back-up their claims. We’ve done the hard work to assess brand practises and product certifications so every time you see our Positive Change logo on a product, you can shop with confidence and convenience knowing your choices are making a difference to the world. Discover the Positive Change make-up, skincare and fragrance products you love today featuring Anastasia Beverly Hills, Aveda, bareMinerals, YSL beauty, iT Cosmetics, Sunday Riley, Tata Harper, Kiehl’s and many more.
Beauty Tools and Devices to Know
Boost your daily beauty routine with the latest high-performance devices or beauty tools to maximize the impact of your daily self-care. Try Sarah Chapman’s facial steam or pore remover, Skin Gym’s facial rollers to help your products penetrate the skin and work harder, or Tria’s laser hair remover, Foreo’s facial cleansing massagers or NuFace’s facial toning devices to help improve facial contour and reduce wrinkles.
New Ways of Shopping Beauty
Virtual beauty is here and it couldn’t have come at a better time. To ensure a safe no-touch beauty shopping experience, you can now try-on (via iPads) make-up at many of your favourite brands in our beauty halls. Not only that, our Dublin beauty hall just launched a virtual beauty mirror so you can try thousands of makeup shades to discover your perfect match across many of your favourite brands from our beauty directory.
Makeup & the Mask
We are all aware of the importance of wearing masks to keep ourselves and each other safe. From a beauty point of view, it brings a whole new focus to the eyes. Perfect groomed brows with Bae Brow and Tweezerman, or amp-up lashes with the new NARS Climax Extreme Mascara and MAC’s new Powder Kiss Soft Matte Eye Shadow. Don’t forget concealer, NARS creamy concealer, hides a multitude and has been voted as your favourite concealer for the second-year in a row by thousands of voters in the Brown Thomas Beauty Awards.
IN THE KNOW INGREDIENTS
This slower pace has led many of us to spend more time investigating what we really need from our skincare products and to understand the specific ingredients that power our favourite formulas, helping us make the very best choices.
We analysed the data to see which beauty ingredients have been searched for the most on the Brown Thomas site since lockdown and highlighted the benefits you’ll reap from each ingredient.
Niacinamide is a form of vitamin B3, which is famous for having soothing and healing properties which are essential for treating breakouts. Extensive research also shows niacinamide works to protect skin from environmental damage and stimulates the skin to produce more collagen and hyaluronic acid. It improves hydration, reduces signs of ageing, diminishes enlarged pores, and significantly lessens skin discolouration. We recommend Omorovicza Silver Skin Savior for combating blemishes and breakouts. The Ordinary also has a stand-alone product and bareMinerals new Skin Longevity collection features this ingredient heavily and is also vegan, cruelty-free.
Squalane is great for balancing oil production, providing just enough moisture to keep the skin clear and healthy. The antioxidants found in squalane also fight skin damage and free radicals, which can both accelerate the aging process. We recommend The Ordinary 100% Plant Derived Squalane and The Inkey List Squalan Oil.
Retinol is derived from vitamin A and works by increasing the rate of cell turnover in the skin, along with the production of collagen, helping to reduce the appearance of fine lines, pigmentation and even acne. For a high strength retinol, we recommend 111 Skin The Celestial Black Diamond Retinol Oil or MURAD’s Retinol night cream or Clinique’s Fresh Pressed Clinical™ Daily + Overnight Boosters with Pure Vitamins C 10% + A (Retinol) duo’s.
Glycolic Acid is an exfoliant that helps shed dead skin cells and reveal the newer, brighter layers underneath by acting on the stratum corneum (the outermost layer of skin). By stimulating collagen production, it helps skin feel firmer and minimizes fine lines and wrinkles. We love Sunday Riley’s Good Genes Glycolic Acid Treatment and The Inkey List Glycolic Acid 10%, Liquid Toner works to help remove dead and dehydrated skin cells from the surface to reveal a brighter and more even skin tone overtime.
Vitamin C is known as one of the best ultra-protective, anti-ageing ingredients on the market, as well as being a reliable multi-tasker, it's also the key to maintaining a smooth, even, and glowing complexion. From uneven skin tone and fine lines to acne scars and general dullness, there is a good chance that vitamin C can help you out. Try KIEHLS Powerful Strength Line-Reducing & Dark Circle-Diminishing Vitamin C Eye Serum for dark circles to helps visibly diminish fine lines, crow’s feet and puffiness. Sunday Riley C.E.O 15% Vitamin C Brightening Serum leaves skin looking firmer and plumper, as youthful skin and even-tone are restored. Estee Lauder’s Perfectionist Pro Rapid Brightening Treatment with Ferment2+ Vitamin C helps overtime with dark spots, sunspots, age spots and acne marks to reveal a more even-toned, radiant look.
Beauty Style Team Appointments: in store & at home
Whether you would like to discover new products that will revolutionise your beauty routine or replenish some of your favourites, make a one-to-one appointment with the Beauty Style Team. Our independent Brown Thomas experts are trained across all of our brands to offer you unbiased advice. Make a virtual appointment online at a time that suits you and they will join you by video or phone, depending on your preference.
Experience an in-store socially distanced appointment with the Beauty Style Team in Dublin and Galway stores for a guided Beauty Hall appointment. Here they will help you build your bespoke beauty look, makeup bag or skincare wardrobe.
Alternatively, discover the best of Brown Thomas beauty from the comfort of your home with a virtual appointment, explore our current selection of services here.
BOOK BEAUTY HALL APPOINTMENT HERE
BOOK A VIRTUAL BEAUTY APPOINTMENT HERE
FIND OUT MORE ABOUT VIRTUAL BEAUTY APPOINTMENTS HERE
UPDATE YOUR BEAUTY BAG
SUNDAY RILEY C.E.O 15% Vitamin C Brightening Serum
€78.70 - €120.01
THE INKEY LIST GLYCOLIC ACID 10%, Liquid Toner, 100ml
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