Your Shopping Bag is Empty
Fashion
3 THINGS YOU NEED TO KNOW ABOUT REFORMATION
Founded in 2009, Reformation is a revolutionary lifestyle brand that proves fashion and sustainability can coexist. Combining stylish, vintage-inspired designs with sustainable practices while releasing limited-edition collections for individuals who want to look beautiful and live sustainably. Reformation infuses green measures into every aspect of the business. Setting an example for the industry it remains at the forefront of innovation in conscious fashion—running the first sustainable factory in Los Angeles, using deadstock and eco fabrics, tracking and sharing the environmental impact of every product, and investing in the people who make this revolution possible.
1. Their Slinky Dress Silhouette is a Must-Have
Reformation is all about The Dress. Known for their flattering, form-fitting silhouettes and use of sustainable fabrics. Look out for their little black numbers like, the Alexei Cut-Out Midi Dress, a star piece of the moment to their slinky Provence Silk Midi Dress which has already garnered cult-like status across social media. Feminine floral dresses are also key to the Reformation look, so versatile they are easy-to-style and work for everything from work to weekend brunches to cocktail parties and even weddings.
2. Their Knits are Elegant and Sexy
From elegant knit dresses to noughties inspired knits Reformation know how to create the most flattering knits which are both simple and sexy. The Mallorie Knit Dress is case in point with long sleeves, draped neckline and ribbed detailing. It's pieces like this which sum up the brand who want you think beyond trends and seasons, by encouraging you to wear your clothes over and over again.
3. They are Pioneers of Sustainable Style
Reformation’s mission is to bring sustainable fashion to everyone - keen to present ethical fashion as both a desirable and a contemporary way of dressing. As well as using sustainable fabrics, repurposed vintage clothing and salvaged overstock they have been Carbon Neutral since 2015 and will be Climate Positive by 2025. They are also pioneering a safe, healthy, and fair working environment for their teams, and for their workers throughout their supply chain, through partnerships with industry groups like the Fair Labour Association. They are all about transparency and say "We innovate for circularity and make our progress public, so that consumers and peers alike can learn, share, and grow with us. Being socially conscious isn’t counterculture, it’s cultural currency."
Photographer: Zoe Ardiff
Art Direction: Darren Feeney
Stylist: Eva Maguire
Hair & Makeup: Ben Sun and Stephanie Nwambu
Model: Aideen Feely
MORE TO READ
Reformation isn’t the only new brand hitting our store this January, celebrity-founded jewellery brand FRKL is back after it’s triumphant success at CREATE this year. Find out what the brand has to offer in The Joy of Jewellery.