THE CLEAN CRUSADER

A pioneer of socially conscious, holistic beauty since 1978, Aveda led the charge with its commitment to responsible manufacturing and packaging, as well as natural and organic ingredients. They were the first beauty company to use 100% post-consumer recycled PET (a type of recycled plastic) and are currently in the process of leveraging mango peels to make their packaging. They’ve risen to every environmental challenge a brand faces and found a way to solve it - even their Shampowder Dry Shampoo is a genius non-aerosol powder mist with 99% naturally derived ingredients.

Earlier this year, they truly excelled, by announcing all of their salons are now 100% vegan. This means you can visit the Aveda salon in our Beauty Lounge, safe in the knowledge that every product involved in the process of cut, colour and scalp care has been created without cruelty to animals and is 100% vegan.

If you’re suffering from lockdown locks - evident by a serious lack of lustre, and let’s face it, who isn’t? Then you’ll love Aveda's Botanical Repair system, which rivals Olaplex as an in salon pro treatment followed by at-home cleanser and conditioners. It features three different plant technologies, with extracts of corn, coconut, avocado and Sacha Inchi Oil, to mimic silicone, smooth the cuticle and rebuild bonds inside, to strengthen hair from its core.

International model and climate activist, Arizona Muse has been on board with Aveda’s values for years, but more recently she’s added her face to the cause as Aveda’s first-ever Global Advocate for Sustainability. She devoted herself to the cause of environmental sustainability in 2016 after realising that, as a model, she didn’t know where the clothes she was wearing and helping to sell came from. Now, she acts as a bridge between the worlds of fashion and environmental activism, using her platform to educate, engage and take action for change.

Muse has been using Aveda products since childhood, and says, "Aveda is a company that I have long admired for creating the most beautiful products that work for my hair, smell amazing and are also responsibly manufactured. I believe wholeheartedly that you don’t have to compromise luxury or performance for planet-friendly products, and Aveda delivers on that."

With a menu full of eco-friendly services available in the Aveda Salon at the Brown Thomas Beauty Lounge, why not treat yourself to an appointment this summer?

Call + 353 (0)1 617 1172 Or email beautylounge@brownthomas.ie.

THE GREEN TEAM ...

MORE TO READ

Making it even easier for you to shop with a conscience and still look your very best, in The Beauty Style Team’s Sustainable Hits, we ask Aidan and Elena for their favourite product picks from our extensive sustainable beauty edit.