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War Paint
War Paint – makeup for men, designed by men, has arrived at Brown Thomas.
Aiming to revolutionise the cosmetics industry, this vegan and cruelty free brand is breaking the stigma that makeup is solely for women. Their mission is to make it the accepted norm that men wear makeup, giving men the ability to feel confident in their own skin. War Paint For Men offers a makeup line specifically catered for men including foundation, bronzer and a range of powder brushes.
Unsure about where to start? We break it down product by product, in 5 simple steps to empower men to feel comfortable enough to shout about wearing makeup.
1. Primer
War Paint For Men Primer can be used on its own or as a base to your make up routine. It will help you keep your makeup in place and give your skin an even surface. It will also keep your skin looking matte and shine-free.
2. Foundation
War Paint For Men Foundation is an ideal product to be used as a base to create an even, uniform look. Apply evenly all over your face using a sponge or brush. Foundation will cover flaws, even skin tone and create a brighter look.
3. Tinted Moisturiser
If full coverage foundation seems like a bit too much for you, skip step 2 and try War Paint For Men Tinted Moisturiser instead. Tinted moisturiser is basically a mix of moisturiser and foundation. It gives light coverage for a more natural look. It takes seconds to apply and lasts all day.
4. Concealer
War Paint For Men Concealer is great for hiding dark circles, spots, scars and blemishes. Dab on and blend out with your finger or sponge, and continue your day in confidence.
5. Powder
An essential final step, War Paint For Men Anti-Shine powder is a transparent powder to help get rid of any unwanted oils, shine and sweat on any skin colour. Apply with a brush for a smooth matte finish. It will not only secure your makeup throughout the day, but will mattify in an instant.
Discover the full War Paint For Men collection here
Our Beauty Buying Director Kathy Murray commented: ‘We are delighted to be the first Irish retailers at Brown Thomas and Arnotts to launch a makeup section specifically designed for men. We’ve noticed a huge demand for male skincare over the past few years and male cosmetics is naturally the next step. War Paint is a great inclusive brand to hero this launch with a great selection of products to suit every man.’