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Ingredients A-Z
Discover what powers your regime and shop by ingredient.
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Algae
What does it do?
Algae are rich in antioxidants and essential minerals, and can reduce signs of ageing by neutralising free radicals. With anti-inflammatory, antibacterial and antimicrobial properties, it is also a good acne-fighting ingredient. The high levels of Omega-3 fatty acids in algae makes it particularly good for preventing water-loss from dry skin.
Read MoreWhere does it come from?
Algae, or alga (singular), are simple aquatic plants that include seaweeds, kelp and more. Marine algae such as Brown, Red and Green Algae, have strong antioxidant, antimicrobial properties.
Who should use it?
Algae-infused skincare can be used by anyone and everyone, but it is particularly useful to those dealing with dry skin, signs of ageing or acne.
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Almond Oil
What does it do?
Almond oil is particularly good for restoring moisture. That makes it an ideal choice to protect and hydrate your skin. It counteracts damage from free radicals which are molecules that cause wrinkles, dryness and dullness. The oil is lightweight and mild so it won't make your skin feel greasy or heavy the way some oils do.
Read MoreWhere does it come from?
Almond oil comes from almond kernels, making it a great natural ingredient. Its antioxidant and anti-inflammatory properties help in preventing redness, puffiness and dry skin. It's especially high in oleic acid, a fatty acid that's good at targeting signs of aging.
Who should use it?
Gentle and non-fragranced, almond oil is a fantastic option for sensitive or dry skin. People with dermatitis and eczema often see improvement by using almond oil too.
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Aloe Vera
What does it do?
Aloe vera is a star ingredient for calming and hydrating your skin which is why it's so popular in skincare. It reduces itchiness and prevents water loss to soothe irritation and burns. That's why you'll often see aloe vera in sun aftercare and sensitive skin products.
Read MoreWhere does it come from?
Aloe vera is a versatile, sustainable plant used medicinally for hundreds of years. The main role it plays in beauty products today is calming irritation. This is because it has a fantastic mix of vitamins, minerals, and amino acids that aid in soothing your skin.
Who should use it?
Anyone looking for an ingredient to soothe their skin. It can help whether you needs it due to burns, sun damage or irritation.
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Alpha Arbutin
What does it do?
Alpha arbutin works to inhibit tyrosinase, an enzyme involved in the production of melanin. When melanin reacts with UV light, it causes freckles, age spots and sun spots. Arbutin can combat these dark spots and the uneven skin tone they cause. It's also a good choice for those who want to fade acne scars or minimise redness from breakouts.
Read MoreWhere does it come from?
Arbutin is a skin brightener derived from natural ingredients. It's usually extracted from the bearberry plant, although it's found in blueberries and cranberries as well. Alpha arbutin is the most stable form, more effective than naturally-occurring or beta arbutin.
Who should use it?
Arbutin is generally safe for all skin types, and can be used with other creams and serums. Be sure that you're using alpha arbutin, other types such as beta arbutin are cheaper but much less potent.
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Apricot Oil
What does it do?
Apricot oil is an emollient which means it helps to promote smooth, soft, supple skin. This is why it's often a particular favourite with massage therapists. When used as part of your skincare regime, it moisturises by mimicking the lipid content of your skin. This creates a protective barrier to lock in hydration and keep skin looking fresh.
Read MoreWhere does it come from?
As you can likely guess, apricot oil is a natural, sustainable oil extracted from the seeds of apricot fruits. It's high in fatty acids like omega-3, omega-6 and omega-9, which makes it a top pick for achieving a fresh and dewy glow.
Who should use it?
Apricot oil is brimming with antioxidants. That makes it especially strong at protecting and rejuvenating all skin types.
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Argan Oil
What does it do?
Argan oil is wonderfully versatile! For skin, it can be used as a pure oil or in other products. It has many benefits: to reduce redness and irritation, protect from pollutants, and deeply moisturise. Along with being a great addition to your skincare routine, you can use argan oil to nourish hair and nails or even as a makeup primer.
Read MoreWhere does it come from?
Coming from the kernels of the argan tree, argan oil is a non-fragrant plant oil. It's rich in fatty acids which makes it a good option to moisturise and nourish, without leaving your skin or hair looking greasy.
Who should use it?
Argan oil is popular since it works for most skin types, even acne and sensitive skin. Be a little more cautious if you have an inflammatory skin condition as oils can aggravate these conditions.
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Avocado Oil
What does it do?
Avocado oil is great to replenish moisture, keeping your skin hydrated and free from dry patches. As an anti-inflammatory, the oil can help in soothing irritation or breakouts. This is true even for skin conditions like eczema, psoriasis, and acne. Avocado oil also maintains skin-firming collagen levels so you can keep looking your best.
Read MoreWhere does it come from?
Of course, avocado oil comes from avocados themselves! Just as you get amazing nutrients from eating them, avocado oil can make all the difference to your skin. It's a fantastic antioxidant and high in skin-repairing fatty acids. You'll see best benefits from organic, unrefined avocado oil.
Who should use it?
Avocado oil is great for people with eczema, acne, psoriasis or seborrheic dermatitis. But just about anyone can benefit from adding it to their routine.
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Azelaic Acid
What does it do?
Azelaic acid exfoliates deep into your pores, cleaning out bacteria responsible for issues like acne. Its anti-inflammatory properties make it a soothing ingredient for anyone with problem skin. The acid can also even out your skin tone by inhibiting tyrosinase, an enzyme that causes hyperpigmentation.
Read MoreWhere does it come from?
Azelaic acid is naturally produced by the yeast on your own skin. It can be derived from cereals and grains or created in a lab for cosmetic use. The acid not only benefits skin as an anti-inflammatory and antioxidant. It also decreases keratin levels, a protein which builds up to cause blemishes.
Who should use it?
Anyone with acne, rosacea or hyperpigmentation can see improvements from using azelaic acid. It can take a couple of weeks to be effective so stay patient!
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Baobab Oil & Powder
What does it do?
Baobab is a popular, often sustainable super fruit in Africa. Known for its regenerative abilities, it's perfect for giving skin a much-needed boost. Baobab is an expert at softening skin and healing imperfections. It's deeply hydrating, and improves your skin's elasticity and vibrancy.
Read MoreWhere does it come from?
Baobab can come in both oil and powder form for use in skincare. These are both derived from the fruit of the baobab tree, the world's largest succulent plant. Its packed full of the nutrients your skin loves, including vitamins A, B and C, essential minerals, antioxidants and fatty acids.
Who should use it?
An extremely skin-friendly ingredient, baobab is a good fit for all skin types. It's shown to improve acne in some people as it's high in linoleic acid which reduces inflammation.
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Buckthorn Oil
What does it do?
Buckthorn oil's unique mix of nutrients has a host of benefits which make a real difference to your skin. These nutrients help to protect against damage from free radicals and pollution, causes of fine lines and wrinkles. The oil is particularly rich in vitamin E to hydrate and plump your skin, giving it that healthy glow.
Read MoreWhere does it come from?
Buckthorn oil is a natural ingredient extracted from the berries, leaves and seeds of the buckthorn plant. This plant is a small shrub that grows high in the Himalayas and northern Europe. It's rich in skin-kind nutrients including vitamins A, C and E and healthy fatty acids.
Who should use it?
Most skin types can use buckthorn oil but it's very effective for nourishing dry or mature skin. It's also a top choice for anyone trying to minimise discoloration and scarring.
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Caffeine
What does it do?
Just like starting the day with that precious morning coffee, caffeine can give your skin a wake up too. It boosts the circulation in your skin to brighten it up and decrease puffiness. Caffeine works to remove fatty acids and excess fluid. By doing this, it can reduce the appearance of cellulite and promote firmer looking skin.
Read MoreWhere does it come from?
You probably already know that caffeine is organically found in coffee beans. It's less well known that we can extract it from cacao and guarana plants as well. In the same way that caffeine is a stimulant when we drink it, it stimulates our skin by increasing the blood flow.
Who should use it?
Most skin types can benefit from caffeine in their skin care routine. People concerned with wrinkles or aging are likely to see the best results.
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Cannabis Sativa Seed Oil
What does it do?
Cannabis Sativa Seed Oil tackles the signs of stressed skin. High levels of amino and fatty acids in it calm and reduce the appearance of irritation. The oil supports your skin's natural moisture barrier. It works hard to intensively nourish and regenerate sensitive or tired complexions.
Read MoreWhere does it come from?
Cannabis sativa seed oil (or hemp seed oil) is cold pressed from the hemp seeds of the cannabis sativa plant. It's composed of up to 90% omega fatty acid which help your skin to balance hydration. Be sure not to confuse it with CBD oil which comes from the flowers, leaves and stems of the plant.
Who should use it?
Since it doesn't clog pores in the same way as other oils, cannabis sativa seed oil is great for all skin types. Even those that usually struggle with oil based products can give it a try!
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Castor Oil
What does it do?
Castor oil is much richer in vitamin E and fatty acids than most plant oils. This makes it a great choice for replenishing your skin or hair. It's a versatile ingredient for softening and soothing – spot it across soap, cream, shampoo, lipstick and hair products.
Read MoreWhere does it come from?
Castor oil is a vegetable oil derived from castor beans. It's often used in cosmetics because its thick consistency binds together different ingredients. The moisturising benefits of the oil make it a good addition to products for chapped lips or dry hands.
Who should use it?
Castor oil can be used by most people. In skin care, it's good for those with problematic or mature skin. However, avoid using it if you're pregnant as it can induce labour.
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Ceramides
What does it do?
Your skin's barrier, or outermost layer, can be damaged with age and by harsh products. By repairing and strengthening this outer layer, ceramides help to even your skin's texture and keep it supple. They boost your skin's ability to retain moisture and stay hydrated, achieving that fresh-faced look.
Read MoreWhere does it come from?
Ceramides are naturally occurring fatty acids in the body. They're an essential part of your epidermis, making up half of your skin barrier. As we age, we lose more of these vital ceramides from our skin. Ceramide-rich products can replenish what's been lost and keep your skin looking healthy.
Who should use it?
Ceramides are an essential part of skincare for everyone. They're an ideal addition to the daily routine for dry skin or conditions like eczema, rosacea, acne, and psoriasis.
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Chamomile
What does it do?
Chamomile is high in an antioxidant called apigenin which is why it's so effective at calming and healing skin. As a natural anti-inflammatory, it offers relief from redness and irritation familiar to anyone with sensitive skin. It's even a top pick for soothing painful, itchy skin caused by wind or sun burn.
Read MoreWhere does it come from?
Chamomile is a herb used in traditional medicine to reduce stress and promote restful sleep. These days, it's often found in skincare products as a soothing ingredient. Not to mention being many people's calming tea of choice.
Who should use it?
Its gentle nature means chamomile is good for everybody. People with sensitive skin can get particularly beneficial relief from its soothing properties.
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Charcoal
What does it do?
Charcoal has been skincare's ingredient of the moment in recent years. That's because it was historically used for removing toxins in the body and it may do the same for your skin. The idea is that charcoal's absorption powers can draw impurities, dirt, and excess oils out of the skin – leaving you with a clearer, more mattified complexion!
Read MoreWhere does it come from?
Charcoal comes from burning carbon-based materials. Activated charcoal is treated to give it a sponge-like structure, with lots of holes for absorption. This treatment is what makes it good at removing other substances on your skin, like a magnet for stubborn toxins.
Who should use it?
Those with oily skin are likely to see the best results from charcoal-based products. Use activated charcoal 4+ hours from taking any important medications as it may absorb active ingredients in them.
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Citric Acid
What does it do?
Citric acid is best known as an effective chemical exfoliant for removing dead cells. Getting rid of these cells unclogs pores and improves your complexion for a fresh and regenerated look. It can help to dry out excess oil for oily skin types, while still being less harsh on your skin than other acids.
Read MoreWhere does it come from?
As the name suggests, citric acid is a plentiful ingredient found in citrus fruits like oranges, lemons, and grapefruit. It's an alpha hydroxy acid which are plant and animal-derived acids mainly used for exfoliating.
Who should use it?
Citric acid works well with many skin types but is especially good for oily skin. Those with extremely sensitive skin or anyone using a retinoid should avoid it as it may cause undesirable irritation.
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Clay
What does it do?
Clay has been used for hundreds of years on skin. Today it's still one of the top choices for cleansing and detoxifying. A mineral-rich ingredient, clay is popular for its great power to clear blemishes and draw out impurities. These minerals then work with your skin cells for a brightened, healthy complexion.
Read MoreWhere does it come from?
Clay is an organic soil material made up of many minerals. It's popular in skincare due to its absorption ability, drawing out oil to leave skin balanced. Clay products can be made from several different types of clay, such as kaolin or bentonite. One kind may better suit your skin than another.
Who should use it?
Clay is often used in acne and pore-refining treatments. Kaolin clay is a good fit for all skin types, whereas bentonite or green clay are best for oily skin.
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Cocoa Butter & Powder
What does it do?
Cocoa butter is one of the best choices to rescue dry, flaky skin. It deeply hydrates, not only brightening dull complexions but also tackling sun damage and visible scarring. Some people with eczema and dermatitis find that it reduces the related irritation and itchiness. Gentle, creamy and widely available – a skin saver for just about anyone!
Read MoreWhere does it come from?
Cocoa butter comes from the cacao bean. These are within the cocoa pods that grow on the cacao tree. The seeds are dried, roasted, and pressed to create the fat known as cocoa butter. This butter is full of fatty acids and nutrients that make it super effective at moisturising.
Who should use it?
Anyone looking for an intensively hydrating moisturiser for their body. Its rich, creamy texture may be too much for those with acne, so they might want to choose something a more lightweight.
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Coconut Oil
What does it do?
Coconut oil can work wonders in skincare. The lauric acid in it effectively kills bacteria, reducing inflammation to ensure skin looks and feels healthy. Meanwhile, linoleic acid locks in moisture and makes it a great skin soother. Use coconut oil as a makeup remover, for extra exfoliation, and as a moisturiser to combat stubborn dryness.
Read MoreWhere does it come from?
The oil from coconut fruit is a versatile ingredient. Generally rich in nutrients, it's the two acids in coconut oil that make it a super ingredient for skincare: lauric acid and linoleic acid. These acids work to remove bacteria, reduce inflammation, and deeply moisturise.
Who should use it?
Coconut oil is a gentle ingredient, ideal to use on dry or irritated skin. Unless you're prone to breakouts, it's likely to be a good match. Organic, raw coconut oil is best for very sensitive skin.
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Collagen
What does it do?
Collagen has long been popular for giving the appearance of plumped skin. It retains vast amounts of water which is perfect for those in need of a deep moisturising product. By renewing skin cells and acting as a powerful moisturiser, collagen can give your skin a beautifully soft and smooth texture.
Read MoreWhere does it come from?
Collagen is an important structural protein in your skin. Just as our own bodies make collagen, it's found in plants and animals too. We start losing our natural collagen from our 20s onwards. As we age, applying it topically can give skin a fantastic boost.
Who should use it?
Collagen products work with any skin type as a moisturising and anti-aging solution. Look for hydrolysed collagen to see the best effects.
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Copper
What does it do?
Copper is thought to improve elasticity of skin. It removes damaged collagen and elastin, and stimulates renewed production of these proteins that are crucial for healthy skin. Copper peptides promote firmness while minimising wrinkles and fine lines. They also encourage wound healing and battle dark spots associated with hyperpigmentation.
Read MoreWhere does it come from?
People have used copper for thousands of years, right back to the Ancient Egyptians. It's naturally present in your skin tissue in peptide form, which are short strings of amino acids. Collagen and elastin production diminishes as you age. Using copper peptides on your skin helps to stimulate it.
Who should use it?
Anyone looking to get rid of hyperpigmentation or reduce the appearance of scarring. It's best not to use copper with vitamin C, retinol, or alpha hydroxy acids.
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DMAE
What does it do?
DMAE (or dimethylaminoethanol) is a hero ingredient for anyone looking to achieve a firmer, lifted complexion. At the same time, it softens the appearance of any fine lines and wrinkles. By including it in your routine, you can quickly see improvements towards a more youthful, toned complexion.
Read MoreWhere does it come from?
DMAE is an organic compound often thought to improve brain function. It's naturally produced in the body and found in fatty fish. In skincare, it's most often found in anti-aging products as a way to visibly lift and smooth.
Who should use it?
Those interested in anti-aging products or concerned about the loss of skin elasticity. It's fine for use by all skin types, even very sensitive skin.
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Enzymes
What does it do?
Enzymes are worth adding to your collection, especially for more mature skin. Many of the biological processes that keep your skin looking fresh slow with age. Products with added enzymes can help to maintain powerful repair abilities. They allow for dead skin cells to be removed for an enhanced complexion and a brighter glow.
Read MoreWhere does it come from?
The majority of enzymes used in beauty products come from fruit. Our organic enzymes are always working hard to keep skin healthy. Fruit enzymes can help to boost these natural processes in our bodies.
Who should use it?
Everyone can benefit from the boost of added enzymes. Those with mature or sun damaged skin should especially consider adding it to their list.
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Eucalyptus Oil
What does it do?
Eucalyptus oil is a great antiseptic, disinfectant and antifungal treatment. That means it gets rid of breakout-causing bacteria so you can enjoy a clearer, less congested complexion. For those reasons, you'll often find this plant oil in anti-blemish products. It can also help wound healing so it's worth trying for faster improvement.
Read MoreWhere does it come from?
Eucalyptus oil is distilled from the leaves of native Australian eucalyptus trees. It's used as a pure oil but that's usually for issues like clearing chest congestion. For cosmetic use, it's often added to cleansers, shower gels, beauty oils, and bath salts for revitalisation and fragrance.
Who should use it?
In skincare, those looking for an extra tool in their belt against acne. Anyone can use for wellness and relaxation as a fragrance oil or in bath salts to unwind.
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Ferulic Acid
What does it do?
Ferulic acid is a powerful antioxidant. It minimises damage from the environment, pollution, and sunlight – all things that speed up aging! The acid neutralises molecules which cause skin aging called free radicals, stopping them ever forming in the first place. For you, that means fewer wrinkles and less sagging for a more youthful appearance.
Read MoreWhere does it come from?
Ferulic acid comes from plants like oats, brown rice, peanuts, and apples. For cosmetic use, it can be created in a lab as well. It tends to come in liquid form and used for added skin protection in serums.
Who should use it?
Anyone interested in anti-aging products. As with other acids, ferulic acid can cause irritation so it may not work for everybody with very sensitive skin.
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Ginseng
What does it do?
Ginseng is a natural skin balancer. It boosts your circulation which leads to increased collagen production. Through this process you should see improvements towards firmer, refreshed skin. It can also prevent dark spots and age spots by inhibiting melanin production. A great ingredient to simultaneously soothe, soften and invigorate all at once.
Read MoreWhere does it come from?
Ginseng is a slow growing root, usually harvested after about 6 years. It has been used in traditional Chinese medicine for centuries, and is popular today as a supplement for a strong immune system. In recent years, ginseng has been added in skincare because of its ability to stimulate circulation.
Who should use it?
Ginseng is a great choice for anyone looking to refresh and revitalise their skin. It's a fairly intensive natural ingredient so those with very sensitive or inflamed skin may want to skip it.
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Glycerin
What does it do?
You may not know it but you're probably already using glycerin in your skincare. That's because it is an essential ingredient in most moisturisers. It's a first-rate pick to battle dry or cracked skin, whether it's from dehydration or harsh products. Glycerin supports natural oils in doing their job and stops you losing moisture in the first place.
Read MoreWhere does it come from?
Glycerin is a natural compound in our bodies. It is a humectant, drawing water from the air and using this moisture to keep skin hydrated. This ability makes glycerin crucial to maintaining a healthy, protective outer skin barrier. Plant derived glycerin is usually used in cosmetic products.
Who should use it?
Glycerin is safe for all skin types. Products containing it can often be used multiple times a day. Pair it with other moisturising solutions like rose water or hyaluronic acid.
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Glycolic Acid
What does it do?
Glycolic acid is a chemical exfoliant. The acid breaks down the 'glue' holding dead skin cells together and promotes the creation of new cells. It boosts production of hyaluronic acid and collagen for improved hydration and elasticity. All that leaves you with a softer, smoother, and more nourished complexion.
Read MoreWhere does it come from?
Glycolic acid is an alpha hydroxy acid (AHA) that comes from sugarcane plants. As far as acids go, it's a pretty gentle choice. The molecular structure means this acid penetrates the skin more than most AHAs. That makes it more potent, working right down to the skin's deeper layers.
Who should use it?
Most people tolerate glycolic acid well since it's quite a gentle acid. It's available in many forms, from small amounts in over-the-counter creams right up to medical grade products.
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Grape Seed Oil
What does it do?
As it's packed full of antioxidants, grape seed oil is well worth considering if you want to protect your skin from damage. Its powerful mix of nutrients help to fade dark spots, lighten scars, and minimise the harmful effects of the sun. The oil penetrates right into your skin to cleanse intensively, fantastic for treating oily or acne-prone skin.
Read MoreWhere does it come from?
Grape seed oil is a by-product of wine, so it's a brilliantly sustainable choice. The oil is rich in linoleic acid and vitamins C, D, and E which are all great for your skin. Its molecular structure means it's one of the most powerful antioxidants you can get your hands on in skincare.
Who should use it?
All skin types can use grape seed oil, including sensitive and breakout-prone skin. It might not work as well if paired with drying products like retinol or salicylic acid.
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Honey
What does it do?
Honey is a gentle choice to soothe, soften, and moisturise your skin. It's a powerful humectant which means it draws and retains water from the air, intensively rehydrating your skin. It cleanses deep into the layers of your skin to clear out breakout-causing bacteria. Because of that, it's a great natural option for those with acne or irritation.
Read MoreWhere does it come from?
Honey is collected from bee hives, created from the nectar of flowering plants. A healthy food pick, honey is high in amino acids, peptides and vitamins. It can bring those nutrients to our skin too. They make honey a fantastic anti-inflammatory and antioxidant which nourishes and replenishes skin.
Who should use it?
Honey is a natural nourishing option for pretty much anybody. It's perfect for those looking to treat dryness, acne and irritation.
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Hyaluronic Acid
What does it do?
Hyaluronic acid helps regulate epidermal cells to give you plump and moisturised skin. Rehydrating your skin reduces the appearance of wrinkles and fine lines. It can also speed up the healing process for a wound. The acid absorbs into your skin faster than others so you lose less product, meaning better value for you.
Read MoreWhere does it come from?
Hyaluronic acid is a gel-like substance found in your skin and connective tissue. The acid cushions and lubricates joints, nerves, hair, skin, and eyes so they can work smoothly. It's able to hold 1000 times its weight in water, meaning it's fantastic at keeping your body well hydrated.
Who should use it?
Hyaluronic acid is a real treat for dry skin but it's generally safe for all skin types. If you have rosacea or eczema, it's worth doing a patch test to make sure it doesn't cause irritation.
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Jojoba Oil
What does it do?
In a world of overwhelming oil options, jojoba stands apart from the crowd. It conditions and seals in moisture while being light and non-greasy. If you're dealing with inflammatory skin conditions, it's a star ingredient to ease redness and calm skin. New breakouts can be a worry with oils but you can rest easy as jojoba won't clog up your pores.
Read MoreWhere does it come from?
The jojoba (or chinensis) plant is a small shrub grown in Arizona, California, and Mexico. While we call the substance from its seeds jojoba oil, it's actually a wax ester! It's very similar to the sebum in our skin, making it a close match to your skin's own natural oils.
Who should use it?
Jojoba is a good option for all skin types. Anyone with dry, acne-prone, or inflamed skin can see results by adding it to their repertoire.
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Lactic Acid
What does it do?
Lactic acid is a good pick if your goal is smoother skin. It's both a chemical exfoliant and a moisturiser, really targeting skin texture issues. In higher concentrations, it penetrates right down into the deeper layers of your skin to clear out bacteria. For you, that means fewer breakouts and wrinkles along with firmer, more youthful skin.
Read MoreWhere does it come from?
Lactic acid is an alpha hydroxy acid (AHA) found in the body, often associated with exercise. It forms when our bodies break down carbohydrates for energy when oxygen levels are low. Outside our bodies, it's derived from bacteria in fermented dairy products like yogurt.
Who should use it?
Anyone tackling breakouts or skin texture issues. It's even proven to reduce acne lesions so it wins the day for those with acne. Don't use it with other acids and exfoliants.
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Lavender Oil
What does it do?
The strengths of lavender oil lie in how it protects skin. As an antioxidant and anti-fungal oil, it flushes out toxins from pollution, bacteria, and other stressors. These properties can also improve visible wounds and acne scars while reducing any red or puffy appearance. Dilute it in a fatty oil like jojoba or coconut for even better results.
Read MoreWhere does it come from?
Lavender oil is an essential oil that comes from the flowers of the lavender plant. For skincare, it's more likely that you'll use it added to a product rather than as a pure oil. Linalool, lavandulol, and eucalyptol components make it both an antibacterial and antifungal agent.
Who should use it?
People with acne are likely to get the best out of lavender oil. Avoid it if you have a history of allergies related to lavender, or if you often have a problem with fragranced products.
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Licorice Extract
What does it do?
The most notable use of licorice extract is to inhibit tyrosinase, an enzyme involved in melanin production. Licorice extract combats discolouration associated with melanin build-up, like age and sun spots. It also disperses the existing melanin in your skin using a compound called liquiritin. All so you can achieve a brighter, more even complexion!
Read MoreWhere does it come from?
Licorice has been used for many reasons over the years – medicinal, food, and cosmetics. For all of these uses, it's extracted from the root of the licorice plant. It's packed full of nutrients so we often use it as an antioxidant and anti-inflammatory, both by ingesting it and using it in skincare.
Who should use it?
Anyone looking to improve the appearance of breakouts, irritation or hyperpigmentation. Pair with niacinamide or vitamin C to further boost brightening effects.
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Mandelic Acid
What does it do?
Mandelic acid works as a chemical exfoliant. It not only removes dead skin cells but also accelerates the production of new cells. That might be just the thing for people with acne or other texture concerns. Chemical exfoliants brighten your skin for a healthy, glowing complexion. If you worry about dark spots or sun damage, this is one to try!
Read MoreWhere does it come from?
Mandelic acid is an alpha hydroxy acid (AHA) derived from almonds. As with other AHAs, it's a deep exfoliant for your skin. What makes this acid unique is its large molecular structure. It penetrates the skin at a slower rate than other AHAs for a more gentle approach.
Who should use it?
Since it's gentle for an acid, mandelic acid tends to be good for all skin types. It usually works well in combination with other ingredients to improve skin texture, but avoid using it with retinol.
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Marula Oil
What does it do?
Marula oil is fairly new on the beauty scene. It's lauded for its hydration skills, sealing in moisture and boosting the power of other products. The oil is quite similar to our own natural oils. Importantly it doesn't feel heavy or greasy, and you won't end up with clogged pores. In fact, it can stop you producing excess oil for clearer skin.
Read MoreWhere does it come from?
An incredibly versatile ingredient, marula oil is definitely one to watch. The oil comes from the nuts, seeds or fruit of the marula tree. Rich in vitamins and essential fatty acids, it's perfect for skin, hair, and nails. It's rare to find as a pure oil, more often blended with other oils.
Who should use it?
From what we know, marula oil seems to be good for all skin types. Use it on top of retinol, peptides, or antioxidants in your routine to seal them in for a more effective result.
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Micelles
What does it do?
Micelles are attracted to dirt, makeup and other impurities. They dissolve these impurities without drying out your skin in the process. Typically used in micellar water, micelles are gentle but powerful. Unlock a simple way to cleanse, soften, and hydrate your skin just by including this in your daily routine.
Read MoreWhere does it come from?
Micelles are the basis for micellar water. They are essentially tiny balls of oil molecules suspended in water. When these molecules group together, they form micellar water. They latch onto dirt and oil which is why they're often used for cleansing and makeup removal.
Who should use it?
Micelles are ideal for dry and sensitive skin types as they're gentle but hydrating. You might need to use a heavier remover for stubborn makeup like waterproof mascara.
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Milk Proteins
What does it do?
Milk protein is deeply soothing and skin-kind ingredient. Not only does it offer immediate nourishment, it has a great ability to retain water and give skin the hydration it needs. With repeated use, your skin can better hold moisture longer term. Milk protein prevents dryness caused by surfactants for soft, flake-free skin.
Read MoreWhere does it come from?
Of course it's no surprise that milk proteins are derived from dairy products. The proteins themselves can improve your skin's elasticity. It's full of lactic acid which is known as a fantastic skin softener. Milk proteins are most commonly added to cleansers, moisturizers, and bath products.
Who should use it?
As they're especially non-irritating to skin, milk proteins can be used by everybody. They are a great choice for those with very sensitive skin who need a gentle but hydrating option.
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Neroli Oil
What does it do?
Neroli oil is a popular essential oil in perfumes and in aromatherapy for relaxation. For skincare, it's used as a natural astringent. That means it not only removes makeup and leftover cleanser, but also does away with excess oil. Essentially it works as a more potent toner for a clearer, non-greasy complexion.
Read MoreWhere does it come from?
Neroli oil is extracted by steaming the white flower blossoms of bitter orange trees. This process distils the flowers into a fragrant oil. For your skin, neroli oil's natural properties boost healthy cell regeneration. Plus its antibacterial nature balances sebum production, ideal for oily skin.
Who should use it?
Neroli oil is ideal for those with combination or oily skin since it removes excess oil. As it's fragranced, those with extremely sensitive skin may want to skip it.
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Niacinamide
What does it do?
Niacinamide is the ultimate restorative ingredient. It protects from stressors that damage skin and cause discoloration and wrinkles. Niacinamide has fantastic brightening effects, preventing pigment transfer before dark spots can form. An all-rounder for a true glow, it also reduces redness and increases hydration to strengthen the skin barrier.
Read MoreWhere does it come from?
Niacinamide is a form of vitamin B3. It's an essential vitamin that our bodies don't create so we get it from food. Niacinamide plays many important roles in keeping your skin vibrant and healthy. It restores energy in your cells, repairs damaged DNA, and stimulates microcirculation to name a few.
Who should use it?
Anyone concerned about hyperpigmentation, early signs of aging, dryness, or dull skin. People with sensitivity, irritated skin or acne can all use niacinamide.
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Omegas
What does it do?
All omegas nourish and hydrate the skin but they each have different purposes. For example, omega 7 encourages suppleness, omega 6 is great for hydration, and omega 3 combats irritation. They can all help to give your skin that stunning healthy glow. Omegas also allow other skincare ingredients to penetrate further into the skin layers.
Read MoreWhere does it come from?
Omegas are important fatty acids but our bodies don't make them. That means we have to get them from food like fish, seeds, nuts, and eggs. Omegas are your internal moisturiser. They're very important for skin function and a healthy lipid layer.
Who should use it?
Anyone with dry, red or itchy skin can benefit from omegas. They're shown to improve the appearance of acne by reducing inflammation levels.
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Panthenol
What does it do?
Panthenol is popular for its top-tier hydrating potential. Not only does it visibly reduce dryness, panthenol goes deep into the lower layers of your skin for lasting hydration. It locks in moisture and prevents further water loss to quench your skin's thirst. This boosts skin barrier function which can help to heal minor wounds and sunburn.
Read MoreWhere does it come from?
Panthenol is a provitamin for vitamin B5. It's a complicated process but essentially provitamins convert vitamins for use in the body. B5 is both a humectant and an emollient for your skin. Not only does it draw water from the air, it also seals up any tiny cracks to keep that moisture locked in.
Who should use it?
Panthenol is found in many skin, hair, and makeup products so you might already be using it. It's well tolerated by all skin types but can be extremely beneficial for those with dry or flaky skin.
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Peptides
What does it do?
Peptides are an important part of restoring your skin so it looks and feels healthy. Most notably for skin, peptides tell your cells to produce more collagen. Collagen is an important structural protein that keeps skin firm and plump. For you, that means peptides can offer a more youthful complexion with fewer fine lines and a better glow.
Read MoreWhere does it come from?
Peptides are naturally-occurring short strings of amino acids in your body, which are the building blocks of protein. They're able to communicate with surrounding cells and activate certain restorative processes. Peptides are often added to serums, moisturizers, and masks.
Who should use it?
Peptides are best for those concerned with fine lines, wrinkles, or sagging skin. When planning your routine, bear in mind that AHAs will make peptides less effective.
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Phytic Acid
What does it do?
Phytic acid is best known for its powerful exfoliant abilities. It mildly resurfaces your skin for a smoother, more even tone. Phytic acid is rich in antioxidants which neutralise stressors that cause wrinkles and dryness. These antioxidants can brighten pigmentation to minimise dark spots, age spots, or sun damage.
Read MoreWhere does it come from?
Phytic acid is an alpha hydroxy acid (AHA) found in cereal, rice, and seeds. It's milder than other acids but still acts as a chemical exfoliant. What makes phytic acid different is its antioxidant properties. They overpower the exfoliating agent just enough that it doesn't irritate like other AHAs.
Who should use it?
People who have skin that's too sensitive for other acids (such as lactic or hyaluronic acid) can give phytic acid a try. It still offers smoothing effects without as much potential for irritation.
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Purslane
What does it do?
Purslane is rich in many strong antioxidants and vitamins, including Vitamin A, Vitamin C and Vitamin E. Together, these vitamins and antioxidants allow purslane to protect skin from UV exposure, lighten hyperpigmentation, prevent acne breakouts and promote a healthy dermis and epidermis to allow deep hydration.
Read MoreWhere does it come from?
Purslane, or portulaca oleracea, is a leafy green plant that is edible and has many health benefits. It grows across North America and Mexico naturally and is rich in many minerals, vitamins and antioxidants, making purslane extract nourishing to sensitive or acne-prone skin.
Who should use it?
Purslane extract is full of nourishing vitamins and minerals, making it a soothing choice for sensitive or reactive skin. It also defends against acne, breakouts and pigmentation.
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Resveratrol
What does it do?
Resveratrol protects your skin's surface by boosting its natural barriers. It antioxidant powers help your skin to shield itself from UV damage and pollutants. This results in a visibly healthier complexion with fewer sun spots and breakouts. Resveratrol slows aging on a cellular level, neutralising stressors that cause aging.
Read MoreWhere does it come from?
Resveratrol is a natural antioxidant in the skin of grapes, berries, and dark chocolate. It protects from cellular damage that accelerates aging. The antioxidant levels are why you often hear that red wine can be good for you! For your skin, find resveratrol in many serums, creams, and moisturisers.
Who should use it?
Most people can use resveratrol, and it's not known to interact with any other product. It's recommended for those with sun damage or anyone trying to minimise early signs of aging.
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Retinol
What does it do?
Retinol is quite the cult ingredient and for good reason. It powerfully resurfaces your skin to minimise the appearance of wrinkles, lines, and scars. Retinol is a star ingredient for brightening skin to counteract dark spots, blotches, and sun damage. Be aware that this acid requires patience – it can take a couple of months to see the effects.
Read MoreWhere does it come from?
Retinol is derived from vitamin A. It absorbs deep into your skin where it becomes retinoic acid. Our skin has receptors for this acid, which it binds to. Once this happens, retinol encourages faster cell regeneration and increased collagen production.
Who should use it?
Most skin types can use retinol. People concerned with acne or aging skin can see real improvement with time. It's not recommended if you have very sensitive skin as it can cause irritation.
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Rice
What does it do?
Rice is brimming with nutrients that give your skin a real lift. These nutrients include proteins and healthy fats which are intrinsic to the function of your skin barrier. Rice is popular in Korean and Japanese skincare for its brightening abilities. It's often seen as a key to luminous skin, fading any dark spots or blemishes.
Read MoreWhere does it come from?
There are a couple of uses for rice in cosmetics. Rice bran, the outer layer of the grain, is used for its high levels of antioxidants and ability to stimulate collagen production. Rice starch, a powder extracted from rice grains, is good at maintaining the natural skin barrier.
Who should use it?
In any form, rice is a gentle natural ingredient that anybody can benefit from. It's been used as part of beauty routines in Asia for centuries so it has proven results.
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Rosehip Oil & Rosehip
What does it do?
If you're dealing with dull or damaged skin, rosehip is worth considering. It offers visible regenerating results since it's brimming with A, B and K vitamins. The high levels of vitamin C in it help brighten skin and reduce hyperpigmentation. With consistent use, rosehip increases collagen production for a firmer, more youthful complexion.
Read MoreWhere does it come from?
Rosehip is the fruit that grows on certain species of rose plants. The pressed oil from rosehip is mostly known for its healing properties. It has high levels of essential fatty acids, such as linoleic acid. These acids are vital for healthy skin barrier function, and leave skin softer and brighter.
Who should use it?
Rosehip oil is a good pick for anyone concerned about hyperpigmentation. Unlike many oils, rosehip can be an ideal oil for blemished or acne-prone skin.
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Rose Oil & Rosewater
What does it do?
Rose products are just the thing to wake up your skin. A spritz of rosewater can add instant hydration to boost dry, flaky skin. Plus it feels incredibly refreshing! Rose ingredients have antioxidant properties so they make for fantastic cleansing options. They give you an effortless natural glow, while minimising any puffiness or redness.
Read MoreWhere does it come from?
Rosewater is made by steeping rose petals, whereas rose oil is an essential oil extracted from the petals. Rose is a mild fragrance often found in relaxation products. For your skin, it's an antiseptic and antioxidant. That makes it a gentle but powerful way to clear skin of impurities.
Who should use it?
Rose is gentle and maintains the natural pH balance of your skin so most people can use it. It's a top pick for people who struggle with other fragranced products.
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Salicylic Acid
What does it do?
Salicylic acid is worth your time if you're trying to improve skin texture. It helps to shed dead cells so skin appears invigorated and renewed. This acid is most well known for fighting acne and breakouts though. It clears out pore-clogging substances and excess oil to ward off whiteheads, blackheads, pimples, and even acne.
Read MoreWhere does it come from?
Salicylic acid is extracted from willow tree bark. It's a beta hydroxy acid (BHA) so it acts as a chemical exfoliant. Salicylic acid is able to cut through oil unlike many other acids, which is why it's particularly popular for fighting breakouts and acne.
Who should use it?
Those with oily skin or acne can see the biggest benefits. Use salicylic acid in moderation at first to see how you tolerate it. It's best combined with a soothing moisturiser to calm any irritation.
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Seaweed
What does it do?
Seaweed has healing properties that helps reduce inflammation, one to watch for those with acne or rosacea. It is a natural exfoliant, gently removing dead cells while softening skin to reduce fine lines and wrinkles. Seaweed also works to reduce oil levels and increase collagen production. For you, that potentially means brighter, firmer skin.
Read MoreWhere does it come from?
Seaweed is a blanket name for certain plants in oceans, rivers, and lakes. It can be a fantastic sustainable ingredient as it grows abundantly around the world. Nutrients present in seaweed offer unique benefits for your skin such as iodine, sulphur amino acids, and silicone.
Who should use it?
Anyone looking for an option with healing properties, such as those with acne, rosacea, and skin irritation. It's also a powerful natural ingredient for hydration and exfoliation.
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Shea Butter & Oil
What does it do?
Shea butter is essential in many people's routine since it's such a reliable hydrator. It retains moisture and eases dryness, making it one to reach for in the winter. That's why you'll often find it in chapped lip products and moisturisers. On the reverse side, it offers light sun protection and soothes burns so it can treat sun damage year round.
Read MoreWhere does it come from?
Shea butter comes from the nuts of the African shea tree. It's an emollient which works quite similarly to some oils. Shea butter is a rich source of vitamins A, D and E, along with a ton of antioxidants. These properties are what makes it so good at hydrating and soothing.
Who should use it?
Shea butter is non-irritating and doesn't clog pores. It's good for just about anyone who wants a hydrating option, especially those with very dry skin.
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Silica
What does it do?
Silica is a mineral which helps to improve the elasticity, hydration and texture of skin, reduce visible signs of ageing and prevent acne. It does so by enhancing collagen production, absorbing excess oil and helping to create bonds between the protein molecules responsible for skin hydration and water retention, critical for cell renewal.
Read MoreWhere does it come from?
Silica is a form of silicon, a mineral often found in nature. Silica or silicone dioxide can be found in quartz, glass or beach sand, and is also found naturally in some foods. In skincare, it is responsible for enhancing collagen production and absorbing excess oil.
Who should use it?
Silica is particularly useful for anyone with oily or breakout-prone skin. In makeup, it can mattify, while in skincare, it can prevent signs of ageing and prevent against acne.
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SPF/Sunscreen Chemical
What does it do?
Most sun lotions are chemical sunscreens. They contain active sun filters which absorb the sun's rays. They tend to be more lightweight and non-greasy than physical sunscreens. You also don't get that white residue effect with chemical sunscreen. Not only do they shield against sunburn, they also protect from UVA rays which cause premature aging.
Read MoreWhere does it come from?
Chemical sunscreens are lab-made compound formulas often with multiple active sun filters. They can ensure effective protection from both UVA and UVB rays. Essentially they're used to absorb the sun's rays like a sponge.
Who should use it?
Anyone can use chemical sunscreens but the filters in them can be irritating for sensitive skin. Remember that you need to wait about 20 minutes for chemical sunscreens to properly kick in.
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SPF/Sunscreen Physical
What does it do?
Physical sunscreens sit on the surface of the skin and reflect away UV radiation. They block the sun's light, unlike typical chemical sunscreens which absorb the rays. Physical sunscreens are usually thicker and whiter than chemical versions. That makes it easier to see where it's been applied and make sure that you'll well covered!
Read MoreWhere does it come from?
Physical sunscreens are lab-made creams containing fine mineral particles, usually titanium dioxide and zinc oxide. These are less irritating for sensitive skin than chemical alternatives. Physical sunscreens blended poorly in the past but advancements have made them more pleasant for daily use.
Who should use it?
Most people can use physical sunscreen. Since it's so much thicker than chemical sunscreen, it might not be the best choice for those with oily or acne-prone skin.
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Squalane
What does it do?
Squalane helps to support the outer layer of your skin, deeply softening and smoothing it out. It locks in moisture by creating a protective barrier to reduce dryness, dullness and irritation. It's a non-comedogenic ingredient, meaning it doesn't block pores. That makes squalane a good alternative to other oils for sensitive or breakout-prone skin.
Read MoreWhere does it come from?
Squalane is a natural fat in the body secreted by the sebaceous glands. It's a hydrogenated, more stable form of squalene (with an e). Squalane was previously a hotly debated ingredient as it came from shark liver. These days it usually comes from plant sources like olives and sugar cane.
Who should use it?
Squalane is safe to use multiple times a day, and works with all skin types. It combines well with alpha hydroxy acids and retinol.
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Sulphur
What does it do?
In cosmetic products, sulphur is most well known as an acne treatment. It removes impurities by softening the epidermis and ridding it of breakout-causing bacteria. For existing blemishes, sulphur works to dry them out and exfoliate dead skin cells. Banishing away these dead cells can do wonders for acne, psoriasis, and even dandruff.
Read MoreWhere does it come from?
Sulphur is an essential element in all living cells. It's found throughout our body in amino acids and vitamins. In skincare, it's an antibacterial added to products for treating acne and breakouts.
Who should use it?
Those who need an antibacterial for acne, rosacea, seborrheic dermatitis, psoriasis, and eczema. Avoid combining with other exfoliants like retinol or salicylic acid.
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Sunflower Seed Extract
What does it do?
Sunflower seed extract or sunflower oil is naturally rich in Vitamins A, D and E and linoleic acid. Linoleic acid helps skin retain moisture, strengthening the skin barrier. It is also a natural skin lightener, which makes sunflower seed extract useful against dark spots, scars and post-acne marks.
Read MoreWhere does it come from?
Sunflower seed extract comes from the seeds of the sunflower plant. The sunflower seed is full of unsaturated fatty acids, and sunflower seed oil is non-comedogenic making it a good hydrating oil for all skin types.
Who should use it?
Sunflower seed extract is perfect for all skin types. It is particularly helpful for anyone dealing with dark spots, scars, post-acne marks or discolouration due to its high linoleic acid content.
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Tea
What does it do?
Tea is increasingly popular in skincare, especially green tea. Green tea protects your skin from environmental stressors like UV radiation and pollution. The antioxidants in it (called catechins) promote DNA repair for healthy, refreshed skin. If you're seeking a boost, the caffeine in green and black teas help reduce puffiness and firm your skin.
Read MoreWhere does it come from?
Several types of tea are common in skincare: black, green, matcha, and white. They all comes from species of the tea plant, but each offers slightly different benefits. Green tea is probably the one you'll see the most because of its antioxidant and anti-inflammatory properties.
Who should use it?
Tea is well tolerated by almost all skin types. The only exception is for those who have a known hypersensitivity to it.
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Tea Tree Oil
What does it do?
Tea tree oil is popular with dermatologists and it's easy to see why. The oil is full of a compound called terpinen-4-ol which kills bacteria, even the bacteria that causes acne. Meanwhile, it decreases redness and irritation common with inflammatory conditions. Plus it's moisturising so it doesn't dry your skin the way other acne treatments do.
Read MoreWhere does it come from?
Tea tree oil is an essential oil sourced from the leaves of Australian Melaleuca trees. It's been used in traditional medicine for centuries due to its healing properties. It's a complex oil made up of over 100 components, some of which have fantastic antimicrobial and anti-inflammatory effects.
Who should use it?
Tea tree oil can be a bit of a lifesaver for those with acne or fungal skin conditions. That said, applying it to skin as a pure oil causes irritation so make sure it's diluted or in another product.
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Vitamin C
What does it do?
Vitamin C is essential for healthy skin. The antioxidants in it play a huge role in protecting your skin from environmental damage. This protection minimises the development of wrinkles, dryness, and dullness. Vitamin C is also incredibly popular for brightening. It lightens unwanted brown spots and hyperpigmentation to keep you looking your best.
Read MoreWhere does it come from?
Vitamin C is a nutrient found in foods like citrus fruits and certain vegetables. We use it to grow and repair tissue in our body, and to remove toxins that cause damage. By inhibiting the products of melanin, vitamin C helps to minimise hyperpigmentation.
Who should use it?
Most skin types can use vitamin C. It's not recommended if you have very sensitive skin as it can lead to irritation.
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Vitamin E
What does it do?
Vitamin E helps to keep your skin's protective barrier intact. This seals up tiny cracks that allow moisture to escape on the surface of your skin. But its real star potential is in how it accelerates healing. Between a mix of antioxidants and hydration, it visibly reduces the appearance of burns, scarring, and irritation.
Read MoreWhere does it come from?
Vitamin E is naturally found in your skin but its levels deplete with age. For beauty products, vitamin E is usually produced synthetically but it's found in foods like avocado, pumpkin, and wheat germ as well. It's both high in antioxidants itself, and boosts the power of other antioxidants.
Who should use it?
Vitamin E is great for anyone with dry skin. It's generally not recommended for those with very sensitive, oily, or acne-prone skin.
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Witch Hazel
What does it do?
Witch hazel is one of the best remedies out there for irritated skin. The high level of tannins in witch hazel can calm the appearance of red, irritated, or blotchy skin. Pick it up if you're dealing with the sting of sunburn, insect bites, or inflammation. These tannins also tighten the pores to give skin a firmer, smoother appearance.
Read MoreWhere does it come from?
Witch hazel for cosmetics is derived from the leaf, bark, and twigs of the hamamelis virginiana plant. It has many properties that make it an all-rounder for skin. It's an anti-inflammatory and emollient so it softens skin and eases inflammation.
Who should use it?
Anyone trying to soothe irritated skin can benefit from giving witch hazel a try. Ideally use it alongside hydrating ingredients, such as hyaluronic acid or aloe vera.