OUAI The Sustainable Edit Ouai Air Dry Foam 120ml

Air drying is the new blow drying and, with characteristic style, hair stylist extraordinaire Jen Atkin has come up with the ultimate answer: Air Dry Foam. The innovative ‘wash and wear’ formula enhances and encourages your hair’s natural wave patterns for more consistency, softer strands, minimised frizz and boosted definition. Perfect for those with wavy or curly hair, you simply massage the foam into damp hair, scrunch and go – waves will dry into the perfect ‘beachy’ shape without frizz or crunch. 

• Sustainability: This brand is certified Cruelty Free through the Leaping Bunny program, therefore has committed never to conduct, commission, pay for, or allow tests on animals at any phase of development, for both ingredients and final products.