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Looking for perfect swimwear that will make you look and feel your absolute best can be a daunting task. We meet the designers behind 2 of our new and inclusive swimwear brands who are here to bring you the styles that are designed to make everyone feel good this summer.

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Norma Kamali has been creating body sculpting beachwear since the mid 1970s, her swim collection for summer 2022 works pin-up shapes and sculpting fabrics.


Background on the brand…

Manhattanite Norma Kamali is a leading name in fashion. Known for her innovative approach to classic, timeless style as well as her beautifully cut and confidence-boosting swimwear, she has designed iconic swimwear for Farrah Fawcett, Whitney Houston, Jennifer Lopez and more. At 75, she returns to the fore with swim styles developed from her archive of thousands of swimsuits. An advocate and a voice for women and wellness, ageing and feeling invincible – this is swimwear to spark joy.

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Norma's swimwear has been seen on Farrah Fawcett and Whitney Houston in their most iconic images.

Norma’s take on how to feel good in swimwear…

“Feeling good about your body starts in your head! Feeling the power, we have in our bodies changes our thoughts on self-esteem. The perfect body is first and foremost a healthy one, eating right and exercising is crucial. Feeling strong physically is as important for women as it is for men. And remember exercise is free!”

The styles to fall for…

If all you really want from swimwear is something that makes you feel and look amazing, then Norma Kamali is for you. The Snake Mesh Mio style is Norma’s firm favourite while her structured Marilyn Monroe 1950s style swim dress works waist sculpting fabrics and flattering skirt to enhance your best features.


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Norma Kamali is a strong believer in the beauty of an intelligent mind.

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New Yorker Danielle Bernstein of WeWoreWhat brings her inimitable style and design eye to swim, offering an inclusive swim campaign which showcases a diverse range of body types.


Background on the brand…

Superinfluencer Danielle Bernstein is popularly known for her brand and fashion blog WeWoreWhat. Cleverly using her Instagram account for product research (which has a following of over 2.5 million) she really listened to what women were saying they wanted from swimwear. The result is a swim collection which is both super sexy for a wide range of body types. Inspired by natural elements from fire, marble, and wild flowers her collection works statement bikinis and one-pieces as well as cool cover-up combinations.

We really listen to our customers' feedback creating styles and cuts for all body types so that everyone is comfortable! We also shoot for our website on a diverse group of models and include video so that customers can see how the swim moves.

Danielle Bernstein

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Your summer just got hotter with WeWoreWhat’s swimwear which is cut to flatter all body types

Danielle’s Take On How To Feel Good In Swimwear…

“As cheesy as it sounds, confidence starts on the inside, and it wasn't really until I focused on my mental health that my body confidence followed.” – Danielle Bernstein

The styles to fall for…

WeWoreWhat’s blue and white Matisse-inspired print bikini and skirt set is a firm favourite with Danielle (check her Instagram for more styling tips) as is her fiery orange bikini with matching coverup.





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