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Off for a dip? Join the club! As our love affair with sea-swimming – and the myriad ways it benefits our physical and mental health – goes from strength to strength, it’s only right that we take a mindful approach to our swimwear, too.

Is your bikini a conscious one? Consider a few factors before you click buy. Namely, is it made from recycled or renewable fabrics? Does the brand use low-impact production methods? What about packaging? Plastic-free, where possible, is best while carbon footprint should always be considered.

Thankfully, in 2022, sustainable swimwear is no longer a luxury. The brands coming to the fore have an eye for detail and a focus on ethical craftsmanship. Swat up on this new-gen of sustainable leaders below – and scroll for your future-perfect swimsuit.

Did you know? In celebration of World Oceans Day, 57 Brown Thomas team members from across our stores volunteered to clean up our coastlines and waterways with Clean Coasts collecting an estimated 76kgs of waste.

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Hunza G’s trademark one-size bikini and one-pieces work pastel hues and carbon neutral credentials.

Hunza G

About the brand: Durable, soft and one-size-fits-all: Hunza G’s crinkle-fabric swimsuits are catnip for the Instagram set. Style kudos aside, the brand is also certified carbon neutral. Meaning, that for every Hunza G swimsuit produced, the brand offsets the carbon associated with its production via credible carbon offsetting initiatives. Fun and feel-good, Hunza G’s trademark bright colours – think neon pink and pastel lilac – flatter all skin tones while the super-stretch fabric smooths lumps and bumps: mood-boosting swimwear at its best.

Known for: Credible carbon offsetting initiatives.

Stella McCartney

About the brand: Conscious and contemporary, swim style at Stella McCartney majors in effortless elegance. So, whether you’re wild-swimming at a local lake or pulling up poolside someplace fabulous, you’re guaranteed to feel your best self. On our radar is the Falabella swimsuit, named after the designer’s now-iconic tote (one of the first faux leather carry-alls to garner ‘It’ bag status); both share a striking chain-trim which skirts down the side.

Known for: McCartney is a leader in sustainability, using recycled materials and animal alternatives while continuing to push towards circularity.


About the brand: Being a fashion favourite Ganni has long been a sustainable leader. The Copenhagen label leans into recycled polyester, lovingly upcycles deadstock into limited collections and recently debuted a shoe range made from plant-based leather. Swim fans will enjoy the brand’s all-in-ones which are firmly in tune with its Scandi design ethos. Expect playful prints, unabashed colour and flattering, ultra-feminine shapes. (See the Floral Halterneck Swimsuit, a flirty, 1950s-inspired suit that flatters small and larger busts.) Warning: purchasing could potentially induce selfie-taking during your next dip at the Forty Foot.

Known for: Their use of recycled polymide and polyester for their swimwear as well as upcyling dead stock.



And why stop there? Continue your sustainable fashion journey with helpful shopping tips in Exciting Ways To Reinvent Your Wardrobe.