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Beauty Wrapped 2025
2025 was a defining year for beauty. These are your most-loved products, your most-searched brands and the most impressive new launches of the year. This is Beauty Wrapped 2025.
Most Gifted Brand
When it came down to gifting, there was one brand you kept reaching for! And honestly, we can see why it came out on top for the second year in a row. Charlotte Tilbury's beautiful sets and trending products were at the top of your wishlist.
Most Searched Brand
Searched more than 124,000 times, Jo Malone London was the clear winner here. And your favourite product? Well, none other than Pomegranate Noir Cologne would do.
Fastest Selling Product
The Brown Thomas Luxury Advent Calendar sold out in record time this year! Sign up to be the first to know when our 2026 Advent Calendar drops.
Most Popular New Brand
With a whole new fragrance wardrobe to explore, one of your standout favourites this year at Brown Thomas was our new arrival, Maison Francis Kurkdjian.
Most Popular Skincare
You purchased Poco Beauty's Universal Glow SPF more than any other this year! Enriched with anti-oxidant powerhouse ingredients, it deeply hydrates and protects the skin.
Most Popular Fragrance
Aventus Eau de Parfum by House Of Creed has been your favourite fragrance this year! An unmistakable signature, defined by top notes of pineapple combined with a sophisticated smoky edge.
Most Popular For Complexion
When it came down to complexion, there was one product you kept reaching for, Armani Beauty's Luminous Silk Foundation. Loved for its luminous finish and breathable formula.
Most Popular Haircare
This year, your most beloved haircare product was none other than Pitta Growth Serum by Champo. Enriched with hair-loving ingredients it adds shine, soothes the scalp and injects weightless moisture.
