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Beauty
The Jo Malone Townhouse Collection
Much-loved fragrance brand Jo Malone London is here with the Townhouse Collection. The new collection goes back to Jo Malone London’s quintessentially British heritage, which has been described as timeless and elegant, but always infused with a charming dash of wit and whimsy. The townhouse is an iconic focal point of creativity for Jo Malone London – its iconography can be found on the packaging and the creative Studio itself is housed in a London Georgian Townhouse. This collection takes that inspiration to the next level.
The Townhouse Collection brings the scented scenes and celebrated moments of a London townhouse to your home. From freshly baked temptations in the drawing room to colourful stories among the vines in the garden room, The Townhouse Collection features six candles, each of which captures the unique mood of a particular room or moment within the home.
Here’s everything you need to know about the collection, and about the iconic fragrances we all love.
What scents are in the Jo Malone London Townhouse Collection?
The Townhouse Collection is made up of six scents for the home. Each candle is housed in an unglazed ceramic container, a nod to the decadent textures seen in the most luxurious homes of the 1700s. The designs reference the finer details of Georgian architecture, from cornicing and columns to mantles and fireplaces.
Wild Berry & Bramble
The welcoming scent of Wild Berry & Bramble is the perfect scent for any hour. The signature scent for the home, Wild Berry & Bramble combines the sweetness of fresh-picked berries with the thorny greenery of bramble, encouraging one to take the outside in with you and maintain a freshness wherever you go.
Pastel Macaroons
This scent evokes the taste of temptation. Think Afternoon Tea, delectable desserts in the drawing room, and a sweetness that is both light and addictive. An indulgent addition to your home, this scent brings to mind a sugary sweetness; almond tarts, freshly baked scones and macaroons in delicious hues.
Green Tomato Vine
Green Tomato Vine is evocative of balmy summer evenings spent in the garden room or conservatory. Sunshine beams in, the tomato vines ripen and warm, and a small haven of relaxation is created. A tender scent for a space set apart from the chaos of daily life; a place to linger a while longer.
Glowing Embers
A moment of peace, warmth and relaxation. Glowing Embers is inspired by the feeling of a cosy night in, of a book enjoyed in front of a crackling fire, and the freedom this comfort gives to kindle your imagination.
Lilac Lavender & Lovage
Breathe in the scent of lavender-fresh sheets on a Sunday morning. Throw open the window to let the aroma of the dewy flowerbeds below waft into the room. Lilac Lavender & Lovage is a well-loved calming floral scent, which creates the feeling of true blissful relaxation.
Fresh Fig & Cassis
An uplifting addition to your home, carry that feeling of sunlit mornings and late summer nostalgia with you all year long. This scent evokes the feeling of fig trees embraced by the sun, a freshness on the breeze, and a peace to the scene.
How can I choose a fragrance from home?
Choosing a fragrance from the comfort of your own home might seem daunting, or near impossible. How can you pick out a scent that you’ve never smelled before? Jo Malone London has a simple cheat sheet to help you match your personality to your scent of choice, making your online fragrance purchase that bit easier.
Citrus - Refreshing, energising and enlivening
Fruity - Juicy, luscious and enticing
Floral - Delicate, smooth and intoxicating
Spicy - Fresh, passionate and vibrant
Woody - Earthy, warm and seductive
Can Jo Malone London fragrances be layered or combined?
yes! Jo Malone London encourages scent pairing. Layering or combining different scents can elevate or enhance your fragrance-wearing experience immensely. Scent Pairing is also very personal; layering scents will create a combination that is uniquely yours.
When it comes to what scents to pair, Céline Roux, Global Head of Fragrance for Jo Malone London, says: “There are no rules when it comes to pairing your scents - it’s a personal choice! Be brave, experiment, try something you wouldn't usually think of. The possibilities are endless.”
What are the most popular Jo Malone London scents?
Thinking of going for something tried and tested? The most popular Jo Malone London scents are those at the core of its offering; Lime Basil & Mandarin, English Pear & Freesia, Pomegranate Noir and Peony & Blush Suede.
Where can I purchase the Jo Malone London Townhouse collection?
The brand new Jo Malone Townhouse Collection can be purchased in-store at Brown Thomas Dublin, Brown Thomas Cork, Brown Thomas Limerick, Brown Thomas Galway and BT2 Dundrum, or online at BrownThomas.com