Your Shopping Bag is Empty
Beauty
How To Build A K-Beauty Routine
Anyone who’s into beauty knows how much innovation comes out of Korea. If you’re keen to tap into the latest K-beauty trends, we’ve curated a guide to the top brands and must-try products to help you build your perfect routine.
STEP 1. CLEANSERS

Double-cleansing is an essential step in your K beauty routine. Korean cleansers are designed with skin health in mind. They contain traditional botanicals like centella asiatica, heartleaf and ginseng, known for their soothing and skin-strengthening properties.
Start with an oil-based cleanser to melt away makeup, SPF, and excess oil. Then, follow with a water-based cleanser to remove sweat , dirt and impurities, leaving your skin clean and refreshed. Discover cleansers to suit your skin type, here are our top picks...
Shop NowSTEP 2. ESSENCES

Once you've cleansed and prepped your skin, apply an essence for that coveted ‘glass skin’ effect. Snail mucin is the hero ingredient often credited for crystal-like luminisoity and we love COSRX's bestselling formula. If you’re looking for a vegan-friendly option, try Round Lab’s Soybean Essence or Beauty of Joseon’s Ginseng Essence Water.
Shop NowSTEP 3. SERUMS

This is where targeted Korean skincare treatments come into play. Expertly formulated, serums and ampoules are a staple in so many routines for their ability to reduce the appearance of fine lines and even out skin tone. Packed with highly concentrated active ingredients, they leave the skin brighter and more hydrated.
Shop NowSTEP 4. MOISTURISERS

When it comes to your moisturiser, make sure it’s one of these. Each expertly created formula hydrates and strengthens your skin barrier, locking in moisture for lasting hydration. If dehydration is your main concern, a water-based gel is perfect, while a richer moisturiser will tackle dryness. We love these products from SKIN 1004, Dr Jart+ and many more.
Shop Now-
-
SIGN IN FOR EXCLUSIVE GIFT* DR JART+ KOREAN SKINCARE Ceramidin Skin Barrier Moisturising Cream €18.00 - €45.00
-
-
-
-
-
-
STEP 5. SUN CARE

The final step in your morning ritual? Always SPF, an essential for everyday protection. Known for their ultra-light textures, skin-loving ingredients and hydrating formulas, Korean sun care is a must-have.
Shop NowBuild Your Routine With...
Everything You Need To know
What is the 10-step Korean skincare routine?
A 10-step Korean skincare routine is a multi-step regimen that focuses on hydration, gentle exfoliation, and targeted treatments to achieve its results. Known for its holistic approach, this skincare routine helps achieve a radiant, healthy looking glow.
What are the best Korean beauty products?
Let's take a look at some of the most popular Korean skincare products.
- Best Brightening Serum: CosRx The Hyaluronic Acid 3 Serum,
- Best Sunscreen: Beauty of Joseon Relief Sun: Rice + Probiotic SPF 50,
- Best Oil Cleanser: SKIN 1004 Madagascar Centella Light Cleansing Oil,
- Best Water-Based Cleanser: SKIN 1004 Madagascar Centella Ampoule Foam,
- Best Essence: CosRx Advanced Snail 96 Mucin Power Essence,
- Best Retinol: CosRx The Retinol 0.1 Cream,
- Best Eye Cream: Dr Jart+ Ceramidin™ Skin Barrier Moisturising Eye Cream