AVEDA The Sustainable Edit Botanical Repair™ Purple Toning Shampoo

Description: Instantly repairs fragile blonde hair with bond-building plant technology and strengthens hair from the inside out and helps repair damage.

Key Benefits:

• Gently cleanses and restores strength while brightening blonde, silver and grey hair
• Violet-rich pigments instantly brighten blonde, silver, and grey color and progressively tone hair each time you wash
• Suitable for all types of blonde, lightened silver hair, chemically processed hair and fine, medium and thick hair types (1A-4C hair texture)
• Reduces brassy, yellow tones by 5x in one use*

How to Use: Massage into wet hair. Leave on for 1-3 minutes, depending on the desired amount of neutralising. Rinse thoroughly. Toning results can vary.

*Proven via: Testing on tresses after one use vs. non-toning shampoo. 

• Cruelty-Free: This brand is certified Cruelty-Free through the Leaping Bunny program; it has therefore committed never to conduct, commission, pay for, or allow tests on animals at any phase of development, for both ingredients and final products

• Product compliance information: Whitman LBS NV, Nijverheidstraat 15 - 2260 Oevel - BE, contactmanufacturer@elcompanies.com

• (ILN53626) Water\Aqua\Eau, Ammonium Lauryl Sulfate, Glycerin, Babassuamidopropyl Betaine, Decyl Glucoside, Glycol Stearate, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2 (Ci 60730), Citric Acid, Tartaric Acid, Ammonium Sulfate, Sodium Chloride, Fragrance (Parfum), Limonene, Linalool, Citronellol, Geraniol, Eugenol, Benzyl Alcohol, Benzyl Benzoate, Benzyl Salicylate, Hydroxycitronellal, Sodium Citrate, Sodium Phytate, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzoic Acid