EVERYTHING YOU NEED TO KNOW ABOUT PALM ANGELS

What started as a photographic documentation of Los Angeles’ skater culture transformed into luxury streetwear fashion label Palm Angels, elevated with the finest Italian craftsmanship. With a name that comes from the palm-lined shores of the West Coast, the brand’s influence is reverberating around the men’s fashion space and the world of A-list celebrity with its playful approach to high-end collaborations with Moncler and Missoni.

Style and street culture

Photographer and designer Francesco Ragazzi published a coveted coffee table tome in 2014 featuring black-and-white photography of the elite communities who defined the skateboarding scene from sun-drenched Venice Beach to Manhattan Beach. Like the book’s subject matter—style and street culture—the label he launched in 2015 revels in the modern interpretation of classics like hooded sweatshirts, tracksuits, denim, and accessories. Effortlessly straddling the insouciant Cali flair with the elegant sartorial codes of his Italian background, Ragazzi achieves one of the most irresistible and tantalising qualities in off-duty apparel. It's an Italian take on American culture and subcultures, merging an appreciation for sartorial codes and a joy for fabric.

Nostalgic cool

The Palm Angels style playbook is unequivocally cool owing to its LA origins and is beloved by the style cognoscenti, gilded musicians and rappers such as Justin Bieber, Migos’ Quavo and A$AP Rocky. Its unmatched approach to West Coast nostalgia has resulted in fan favourites like tracksuit pants in supple jersey with side stripes; distressed denim with bold accents, and 90s-inspired bowling shirts and cargo shorts alongside an equally impressive accessories line that consists of covetable pool slides and logoed trainers in vulcanised rubber. The heavily romanticised vision resists looking dated and excels as a modern proposition thanks to Ragazzi’s deft hand.

Signature style

Beyond the famous fans, ardent followers around the globe have meant that one can surely spot a Palm Angels fanatic from the brand logo, rendered in Gothic script, and motifs such as a teddy bear. From wool sweaters to cotton T-shirts, to pool sliders and baseball caps, the playful teddy bear insignia highlights the tension between tradition and rebellion.

A moment like this

Most everyone will resonate with the defining fashion trend that emerged over the last two years: the overwhelming desire to look good while being comfortable. Gone are the trussed up dress codes of the past. Ahead of the curve, it’s hard not to be besotted by Palm Angel’s unique approach that compounds underground energy with Milanese flair, reflecting the current sentiment for mixing high and low. Look no further than the label’s tailored tracksuits: one can envision them styled dressed down or pulled apart and dressed up with smarter accessories like leather bags and elevated footwear. Simply, to embody the Palm Angels man is to throw caution to the wind - or the swishy LA breeze. One stylish step at a time.

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Now you know all there is to know about Palm Angels, see how to style their iconic pieces in Brighter Days.