SONY XR48A90KU Bravia 48 Inch 4K OLED A90K Google TV

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts colour and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.

XR OLED Contrast Pro boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

Features:

• 4K OLED
• Cognitive Processor XR™
• XR OLED Contrast Pro
• XR Triluminos Pro
• XR 4K Upscaling

• Appliance Removal Preparation: Brown Thomas Arnotts will take away your old appliance upon delivery of your order. Please ensure your existing appliance is disconnected, clean and ready for removal ahead of the delivery time. This excludes gas appliances, as this must be carried out by a certified gas installer.
• Included in this price is a contribution to recycling costs of €5