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THE SPIRIT-LIFTING NEW BRANDS OF THE SEASON
One thing is for certain in this crazy world, designers have learned a thing or two from COVID-19 for this new season. Whether it is investing in loungewear for uber at-home comfort, curating a perfect capsule wardrobe or looking to all-out partywear for that sunny day we are all safe and together again. Scroll down to see the new in brands our buyers couldn’t resist this spring…
THE ATTICO
Famed for their flamboyant feathered and bejewelled looks, the Milanese dynamic design duo of Gilda Ambrosio and Giorgia Tordini, have well and truly moved with the times and taken to the luxe loungewear trend full steam ahead this season. Trust these long-standing icons of street-style to deliver the most lust-worthy loungewear you are ever likely to see.
TOVE
For co-founders, Camille Perry and Holly Wright “details are not employed superfluously.” Their vision was simple and effective; to create collections that build on one another seamlessly with items you could feel comfortable in lounging on a beach barefoot to wearing to the wedding of the season. Think the sort of understated elegance encapsulated by laid back L.A. natives to beachside Barcelonians. Chances are you’ve already saved their best-selling Ceres dress from your feed.
OSCAR DE LA RENTA
Returning to our virtual shelves this season is none other than Oscar De La Renta with the show-stopping spring-summer 2021 collection that we all needed to add some cheer to our Groundhog-days. It’s time to pick out your post-vaccine wardrobe, complete with sash roses, puff sleeves, and ruffled off-shoulder details to die for.
ANINE BING
Danish-model-turned-designer Anine Bing has gathered quite the following of LA rocker-girls for her cool-yet-sophisticated collections of wardrobe-essentials. Well made basics have been her focus right from the beginning, that are worn by the likes of Gigi Hadid, Kendall Jenner and Rosie Huntington-Whiteley to name but a few.
HAYLEY MENZIES
The London College of Fashion graduate, Hayley Menzie honed her signature style more through London’s wild rave scene and yoga training in Thailand with a combination of comfy yet bohemian knitwear and dresses. This signature style looks to vintage at its heart, harking back to the hippie era which is striking the right chord with Instagram IT-girls across the globe.
SEA
You will be craving the sea in more ways than one this spring, thanks to this new label, brainchild of childhood friends Sean Monahan and Monica Paolini. This spring-summer offering is a maximalists delight, from oversized frill-lined collars to 1970s inspired microfloral patterns in vibrant tones of violet, aquamarine and royal blue.
ULLA JOHNSON
Well-travelled from a young age as the daughter of archaeologists, it’s easy to see the influence of Ulla Johnsons upbringing in her creative designs and detailed constructions, that have become her hallmarks since she founded her eponymous line in 1998. Form-fitting frill and hand-patterned fabrics are some of the eye-catching details in her spring-summer collection.
LA COLLECTION
We know what you’re thinking but this brand actually reigns from the fashion-forward city of Antwerp, getting its name instead from a modern take on Californian-cool with a clean-lined Scandi twist. Think trans-seasonal pieces made in thick Italian wools and heavyweight silks.
MAX MARA LEISURE
Want to be comfortable yet look well put together than you’re in luck, this famous Italian fashion house is now offering a new off-shoot focused on luxe lounging. Expect to find zoom-meeting appropriate sweats and flowing silk skirts in Max Mara’s signature muted tones.
SLEEPER
It all started when Kate Zubarieva had a dream she was standing in the middle of a pyjamas factory and immediately rang Asya Varetsa when she woke up with the proposition of creating nightwear that looks just as good in the daylight. Think feather lined or linen frilled pyjamas and smocked off-the-shoulder nightdresses that are made to party in.
WOOLRICH
We are thrilled to welcome heritage workwear brand Woolrich to our virtual shelves this spring. Established in 1830, their blankets were sent to soldiers in WWI and their parkas were designed for workers constructing the Alaskan pipeline. As we all are embarking on increasingly outdoorsy lifestyles, now is the time to reach for a coat that lasts and there are few brands with a better reputation for warmth and durability.
JW ANDERSON
Few bags reach cult status from new designers quite as quickly as the Pierce bag and this Derry-born, London-based designer is set to do it all again this season with the Belt tote and Cap bag. JW Anderson has cultivated a loyal fashion-forward following including none other than Anna Wintour so stay tuned for his latest accessories drop.
BY FAR
Spotted on the arm of fashion IT-girls such as Kendell Jenner and the Hadid sisters, By Far is the newest accessories brand to take Instagram by storm. Their baguette-style top-handles are straight out of the early 2000s and exactly what you’ll want to sport as soon as things open up.
Keep up to date with the latest drops and hottest new brands arriving this spring…
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