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Beauty Wrapped 2024
If you ask us, 2024 might have been the best beauty year yet! These are your favourite products, your most-searched brands and the most impressive new launches of the year. This is Beauty Wrapped 2024.
Most Gifted Brand
When it came down to gifting, there was one brand you kept reaching for! And honestly, we can see why. Charlotte Tilbury's beautiful sets and trending products were at the top of your wishlist.
Most Searched Brand
Your most-searched brand of 2024 was... Jo Malone London! Searched more than a whopping 82,000 times, there was one clear winner here. And when it came to your favourite Jo Malone London product? Well, none other than Myrrh & Tonka Cologne would do.
Most Popular New Brand
Trinny London landed with us this year, and it was the moment we had all been waiting for. From stackable makeup products to skin-perfecting skincare, Trinny London's got it all.
Most Popular Skincare
You purchased Charlotte Tilbury's Magic Cream more than any other skincare product this year! Enriched with Hyaluronic Acid, Vitamins C and E and a powerful Peptide Complex, this moisturiser deeply hydrates while plumping and lifting your complexion.
Most Popular Fragrance
For the third year in a row now, Molecule 01 by Escentric Molecules has been your favourite fragrance! Over 3,200 bottles have been purchased this year, but each and every individual's wearing experience is different! Powered by Iso E Super, this scent adapts to the wearer to create your own personal signature scent.
Most Popular Complexion
M.A.C's Studio Fix Foundation is a truly enduring favourite. In 2024, the iconic foundation was remastered. Now containing 87% skincare ingredients, your favourite foundation now hydrates, controls oil and strengthens your skin barrier while still providing that classic buildable coverage and soft matte finish.
Most Popular Haircare
This year, your most beloved haircare product was none other than The Smooth Stick, by Irish brand The Smooth Company. Enriched with hair-loving ingredients including Aloe Vera and Vitamin E, this transparent hair-taming serum controls frizz and flyaways at the brush of a wand.