THE NEWCOMERS

There’s nothing wrong with being loyal to a brand. Once you find a high-quality label you know fits you well, it saves time and hassle in the long run. However, by sticking to the same brands day in and day out, you run the risk of falling into a fashion rut. Not to mention, missing out on some great new and innovative designers.

So if you’re finding your shopping habits need refreshing, look no further. All new to menswear for SS22, these fashion brands will add some overdue freshness to your wardrobe. Keep scrolling for the five menswear designers who deserve to be on your radar for the season ahead.

CASABLANCA

‘Here's looking at you, kid.’
Taking inspiration from the classic film itself and the city where his parents fell in love, Casablanca is the creation of famed streetwear designer Charaf Tajer. The result is a savvy blend of chic tailoring and elevated leisurewear in an array of daring and extravagant colours and prints. Having been shortlisted for the 2020 LVMH prize, the brand almost immediately gained a cult following with A-List celebrities such as J Balvin and Lewis Hamilton.

PALM ANGELS

Palm Angels started out as a black and white photographic coffee table book of architecture, landscapes, and in-action skate photos, curated and shot by Francesco Ragazzi and paid homage to LA’s skate scene. The book included a foreword written by musician and producer Pharrell Williams and quickly gained traction which resulted in the evolution of the clothing brand spearheaded by Ragazzi himself. Marking the culmination of the designer’s Italian sartorial background and the laid-back air of LA youth culture, the coveted collections see sports-luxe tracksuits, graphic tees and oversized pieces infused with a sense of urban elegance and nostalgia – instantly recognisable thanks to the signature gothic text logo.

ARC'TERYX

Practical outerwear has become chic and it’s all with thanks to Arc’teryx. Seen on some of fashion’s best-dressed men; Frank Ocean, Leonardo DiCaprio, Drake and Zac Efron, the high-performance outdoor brand has garnered a cult following. Based in the mountain peaks of Vancouver, Canada, Arc’teryx designs durable clothing made to withstand challenging conditions - like a Canadian winter! With the likes of insulated down jackets, hiking pants, shoes and more, Arc’teryx makes even the worst weather exciting.

ARIES

Founded by streetwear mavens, Sofia Prantera and Fergus Purcell, Aries is the epitome of London cool, offering a modern mix of denim and printed tees with experimental dyes and washes. Prantera is best known for founding and pioneering cult streetwear label Silas in the mid-90s. This is where she first met Purcell, whose impressive oeuvre includes T-shirt label Tonite and more recently the now-iconic branding of skate label PALACE. The two are now reunited under their new label Aries and Prantera’s expert eye combined with Purcell’s graphic style makes for one stylish combo. Originally designed as a womenswear brand men would borrow, Aries’ unique approach is fluid and free.

MA®KET

Formerly known as Chinatown Market, the Los Angeles-based streetwear brand founded by New York City native Mike Cherman has undergone a makeover of its own recently. Now officially renamed as MA®KET, the label has kept its authentic aesthetic consisting of hoodies, T-shirts and sweatpants all emblazoned with bold, graphic prints like its signature yellow smiley-face. Coupling bold coloured tees with whimsical, instantly recognisable graphics and funky elements, expect nostalgic collaborations and humorous designs.

MORE TO READ

From contemporary labels to the classic brands you know and love, read Brands Making A Difference to find the best sustainable menswear brands.