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Create 2024 Designers
Meet The Designers Create 2024

CREATE returns to Brown Thomas for a fourteenth year, celebrating the best in Irish design. Discover a spectacular showcase of Ireland's design talent, featuring 26 designers across jewellery, ready-to-wear, accessories and footwear. Visit the display on Level 3 of our Grafton Street store to browse the CREATE 2024 collection in person, or chat with one of our advisors online now to shop your favourite brands.

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Ready-To-Wear Jennifer Slattery Known for her sophisticated collections of Irish linen homewares, from embroidered napkins to linen tablecloths, the textile designer has extended her love of linen and this year sees the continuation of her popular fashion collection. The collection includes super soft tumble-washed linen shirts, dresses and limited-edition pieces that feature Jennifer's signature embroidery.
Ready-To-Wear THE RE-PETE PROJECT Designer of THE RE-PETE PROJECT, Katie Walsh, was born in Canada to an Irish mother and German father. She grew up in Dublin before pursuing a fashion degree at Kingston University in London. After refining her skills at Alexander McQueen, she founded the acclaimed label Poltock & Walsh. Nowadays, the designer champions sustainable practices, creating gender-neutral, non-seasonal garments from recycled or regenerative materials for THE RE-PETE PROJECT.
Ready-To-Wear Ejay Griffin Based in Limerick, Ejay Griffin epitomises conscious slow fashion with designs crafted and manufactured in Ireland. Ejay’s pieces, characterised by bold colours and innovative materials, empower the modern woman while promoting sustainability and creativity.
Ready-To-Wear Urban Aran Founded by Christine Murphy, Urban Aran creates sophisticated, bold, colourful but considered luxury knitwear using ethically sourced natural fibres. Inspired by urban art in all its colourful forms across city and rural walls, Christine’s uniqueness lies in her distinctive design approach and bold use of colour.
Ready-To-Wear FéRí Faye Anna Rochford of FéRí, brings her nostalgic and free-spirited designs to CREATE 2024, blending whimsy with sophistication in pieces crafted from natural and regenerated fabrics. A slow fashion brand celebrated for its vibrant, collectible pieces infused with a nostalgic and free-spirited charm.  
Ready-To-Wear Olwen Bourke Olwen Bourke, a Dublin-based fashion designer, crafts luxurious womenswear with a focus on sustainability and craftsmanship, re-imagining traditional techniques into contemporary silhouettes using Irish linen and handmade textiles. An NCAD graduate with a first-class honors BA and multiple awards, she launched her brand in 2018 after designing bespoke dresses for TV, film, and prestigious fashion houses in London and Paris.  
Ready-To-Wear Laoise Carey Studio Laoise Carey Studio champions circular fashion in Ireland, transforming vintage and eco-friendly textiles into luxurious, handcrafted heirloom clothing. Founded in 2020 and inspired by Irish mythology and landscapes, the brand embodies ethical, sustainable fashion with collections that prioritise high-quality craftsmanship and timeless design.
Ready-To-Wear Éadach by Sara O'Neill Éadach is a range of limited edition prints from designer and artist Sara O’Neill. Sara’s hand drawn pencil illustrations are inspired by Ireland’s myths and legends of strong women, printed on silk and Irish linen and hand painted onto leather to create richly coloured contemporary prints, resulting in simple but dramatic timeless garments.
Ready-To-Wear Magee 1866 Magee 1866, led by Creative director, Charlotte Temple, showcases luxurious Donegal Tweed collections inspired by the rugged landscapes of Donegal, celebrating Irish tradition with a modern twist. The AW24 women’s capsule for Brown Thomas CREATE 2024 features strong outerwear, knits, and separates in a dark colour palette with rich berry and violet accents.
Ready-To-Wear Caroline Duffy Based in Dundalk, Caroline Duffy unveils vibrant artworks inspiring her luxury silk kimonos and scarves, celebrated for their limited-edition appeal and nature-inspired designs. Caroline’s creations seamlessly merge art with fashion, offering wearers unique pieces that evoke beauty and connection to nature.
Ready-To-Wear Emerald & Wax Emerald & Wax by Virtue Shine presents sustainable, luxurious garments and homewares crafted from vibrant African fabrics, embodying a celebration of culture and craftsmanship. Virtue’s designs promote a circular economy, offering joyful style with a commitment to sustainability.
Ready-To-Wear Kindred of Ireland Following a hugely successful collection in 2022 and 2023, Kindred of Ireland returns. Founded by Amy Anderson the brand designs luxury linen with heritage and heart, creating timeless pieces with a contemporary edge. The brand, which has previously featured in British Vogue, uses artisanal methods and collaborates with family run mills across Ireland to make lasting pieces with intergenerational appeal.
Accessories LANDA LANDA, founded by Silvana Landa McAdam in 2018, offers timeless accessories crafted from sustainably sourced materials, combining functionality with impeccable design. Inspired by her Italian grandfather who was a cobbler. The brand creates pieces with a firm DNA: quality, design and functionality.  Only the highest quality raw materials are chosen to produce responsibly and sustainably, and the label works with factories that follow traditional methods to craft leather.
ACCESSORIES & READY-TO-WEAR Rashhiiid Rashhiiid's Rachel Maguire is the young Irish designer behind the iconic faux fur hats worn by Doja Cat, Megan Fox, Ariana Grande and more. Every piece is handmade with precision by Rashhiiid and her small team in Ireland using a luxury faux fur. Rashhiiid’s faux fur hats, handbags, jackets and full-length coats in her unique, bright and bold faux-fur were a popular part of last year’s CREATE.
Millinery Ailish McElroy Ailish McElroy, a couture milliner from County Clare, Ireland, creates unique wearable art inspired by wild nature and 20th Century Expressionism. She combines innovative design with meticulous attention to detail while preserving traditional millinery skills. Her unique and elegant headpieces connect the wearer to the heritage of hat making, blending timeless elegance with contemporary appeal.
Accessories Aleo Aleo, founded by Tara and Jonathan Jordan, captures global inspiration with a focus on sustainability and slow-fashion values. Named after a Himalayan village where their son was born, Aleo’s pieces embody a refined aesthetic rooted in artisanal craftsmanship and timeless design, appealing to fashion enthusiasts worldwide.
Millinery FAO Millinery FAO Millinery, a contemporary hat brand founded by Freya Oatway, introduces an exclusive collection featuring high-crown felts, panamas, and bucket hats adorned with intricate feathers and stones, celebrating nature’s beauty with each meticulously crafted piece. Each piece seamlessly blends masculine style with feminine details, achieving a perfect balance that is both unique and sophisticated.
Millinery Aoife Harrison Milliner Aoife Harrison Milliner showcases her bespoke hats, renowned for blending classic elegance with contemporary twists. Aoife’s designs, crafted from luxurious fabrics and adorned with feathers, ensure wearers make a striking statement at any occasion.
Millinery Michelle Kearns Designs Michelle Kearns's journey began with a passion for art, design, and creation. Self-taught for the most part, Michelle Kearns Designs was established in 2015, establishing a studio in Tuam, Co. Galway, where she developed a signature style focused on feathers and structured freeform creations. 'Strawberry Hill' marks Michelle's 5th collection for CREATE, featuring finely cut and shaped feather and satin structured designs that embody lightness, innovation, and timeless elegance.
Jewellery FiorSó FiorSó Jewellery, founded by Sara Ross in County Kerry, dazzles with its feather-light statement pieces inspired by Art Deco and Art Nouveau aesthetics, showcased in the exclusive "Tropicana" collection exclusive to Brown Thomas, features delicate gold pieces resembling fluttering butterflies and geometric shapes in tropical ombre tones.
Jewellery SIADBH SIADBH's Empowered Collection features circle-shaped crystals symbolising wholeness and timelessness, offering wearers pieces that empower and resonate with natural beauty. Ethically sourced crystals and certified recycled metals by the Responsible Jewellery Council ensure sustainability, with a signature design that ensures the crystal touches the skin for a more potent experience.
Jewellery Capulet & Montague Capulet & Montague by Lisa McCormack introduces "Faro to Fennils Bay," a collection blending reprocessed acrylic with coastal-inspired hues, reflecting Lisa’s journey from County Cork to Portugal. Known for bold silhouettes and organic designs, Lisa’s pieces offer a fresh interpretation of her brand’s distinctive style.
Footwear Nicki Hoyne Designer Nicki Hoyne is expanding her footwear collections for this year's CREATE with a limited edition range, focusing on fun, unique, and comfortable fashion accessories. Her collection emphasises individuality and quality, encouraging a celebration of fashion through well-made, slow fashion products.
Jewellery Shock of Grey Shock of Grey started as a labour of love during lockdown and has since become a full time business for founder and designer Sarah Carroll Kelly. She makes bold, bright and lightweight, handcrafted statement jewellery from unpredictable materials, such as wood, brass, plastic, silicone and acrylic.  
NCAD Designer To Watch
Dennis Lawless
Dennis Lawless is our Designer To Watch for 2024, showcasing his winning collection "In the Closet" which explores the joys and challenges of self-discovery, blending childhood memories with playful narratives to create garments that defy traditional gender norms and encourage personal expression.

CREATE 2024 is located on Level 3 at Brown Thomas Grafton Street until Sunday 11th August.

Also in-store, Moate Community School showcases ‘ALPACALYPSE’ by student’s Emma Kinahan, Lucy Champ and Emma Keane. "Alpacalypse," a dress made from alpaca wool and leather, locally sourced and crafted, to emphasise community and sustainable fashion practices.

Plan Your Visit