HAIR HEROES

Over the past few months, fewer trips to the salon means many of us have reconsidered our haircare routines and the tools we use at home. Whether you want to step up your hair-styling ahead of winter or treat someone to a beauty gift that’s on point, these brilliant brands and their innovative formulas will help you achieve a salon-worthy finish that isn’t time-consuming or complicated…

PUREOLOGY

Pureology is a haircare brand like no other. The formula in each of its vast range of products helps colour treated hair retain its fresh-from-the-salon vibrancy with every use and the dual benefit formulas provide custom care for every hair type. Cruelty free and vegan, as certified by PETA, this is a brand that truly cares. As for the must-try product, check out the Hydrate range. With a shampoo, conditioner and treatment, this collection delivers bags of moisture to dried out, straw-like strands.

OLAPLEX

The whole beauty industry is buzzing about Olaplex, the Holy Grail of haircare. This innovative treatment transforms hair, restoring its health and radiance. Previously an in-salon exclusive, now the brand’s simple-to-follow routine is available to purchase and use daily, making every day a good hair day. Starring a patented active ingredient that works on a molecular level, Olaplex formulas seek out broken bonds in the hair caused by chemical, thermal and mechanical damage.

SUNDAY RILEY

From C.E.O Glow to Good Genes, most beauty editors and influencers are big fans of Sunday Riley skincare. But the brand has made huge headway (pun intended) in the haircare sector too following the launch of Clean Rinse, a scalp serum which will transform the way you take care of your hair. It might have only launched last year, but it’s already a cult favourite with those in the know. The product is a targeted, rinse-off scalp treatment boasting AHAs (alpha hydroxy acids) and BHA (beta hydroxy acids). Together, they exfoliate the scalp and deeply cleanse and clarify it of product build-up, excess oil, dead skin and pollution. A small nozzle helps you apply the product easily into the hair section by section. Work it all over the scalp and pay a lot of attention around the ear where hair tends to be the thickest and you get the most build-up.

AVEDA

Long before the words "clean beauty" held water, Aveda was pioneering all things environmentally sound in the hair industry. They started with recycled packaging and progressed to their social responsibility agenda, the 31-year-old company has made hair-care something truly beautiful from root to tip. Today, Aveda’s sustainable practices are exemplary. They’ve raised $60 million for environmental initiatives, partnering with charities to provide clean water in India and Africa, countries where they source ingredients, and all products are manufactured using renewable energy. What's more, each product is cruelty free, as certified by PETA.

LIVING PROOF

Living Proof is all about problem solving. Their founders are hair stylists and biotech scientists who were fed up with the limitations of conventional hair care products and set out to create results you can see from across the room. Twenty patents, over 50 products and more than 140 awards later, Living Proof has changed countless lives in ways both big and small. Science is great and everything, but what does it actually mean for you? Well, a line of high-tech hair care with breakthrough formulas that keep hair cleaner, fuller and smoother for longer. Neat, right?

STEAMPOD

One of our favourite tools on the market today, L'Oréal Professionnel Steampod harnesses the power of steam to help you style your hair smoother and with less breakage while creating long-lasting styles in record time. A venting system and water tank pump out a light mist to help moisten the hair. The result is a more hydrating, sleek, and shiny finish. There are also three heat settings and a built-in comb that helps detangle hair as you style.

COMING SOON

Augustinus Bader, the brains behind the cult skincare brand and anti-ageing formula, considered the most transformative ever to hit the beauty circuit is about to release an exciting new product and we can’t wait to share it with you. Coming soon to Brown Thomas.

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