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Menswear
NEW PLAYERS
Bookmark these exciting new brands for your next shopping trip.
You’d be forgiven for letting your sartorial radar slip this year—it’s pretty hard to focus on discovering new designers when you’re confined to your couch. But as things are heading toward a new kind of normality, we’re shifting our focus toward new blood, unearthing some of the best emerging talent the global fashion industry has on offer.
All new to #BTMenswear for AW21, this new realm of designers not only make spectacular clothing but are also focusing on local craft, new techniques, and are pushing the boundaries of sustainability. Below, the six designers who should be on your radar this season.
A-COLD-WALL*
Streetwear is rooted in social commentary and Samuel Ross upholds this tradition with his label A-COLD-WALL*. More than just streetwear, the designer often looks to industrial workwear for inspiration, adding an architectural spin to traditional silhouettes. From technically engineered jackets with utilitarian details to conceptual hoodies in wearable hues, discover a contrasting aesthetic that marries trade uniforms with elements of refined tailoring.
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DAILY PAPER
As the unofficial biography of founders Jefferson, Abderrahmane and Hussein, Amsterdam-based label Daily Paper pays homage to the trio’s African heritage by fusing playful prints with stalwart streetwear silhouettes. Discover the brand's bi-annual drops of T-shirts, tracksuits and jackets below.
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FOUR FIFTEEN AM
UK-based brand FOUR:FIFTEEN.AM describes itself as one for “the lovers creators, makers & thinkers”. The creators behind the brand work on producing colourful garments while staying true to their ethical and sustainable, “family” ethos. Expect an array of premium tees, hoodies, and sweats, all printed and embroidered onto quality heavyweight cotton and signed off with a lifetime guarantee. Their garments are typography-heavy and many fuse retro styles in futuristic colourways.
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HOLZWEILER
According to founders Susanne and Andreas Holzweiler, their eponymous label is a curious, creative and playful brand. Inspired by architecture and texture, Holzweiler create seasonal collections full of basics with a twist. Don’t miss their clean-cut loungewear that’s both highly functional and stylish.
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HOLZWEILER Hanger Logo Cap
Now £20.50
Was £69.70
HOLZWEILER Hanger Logo T-Shirt
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HOLZWEILER Hanger Logo Hoodie
Now £45.10
Was £135.30
HOLZWEILER Hanger Logo Joggers
Now £45.10
Was £135.30
HOLZWEILER Hanger Logo Sweatshirt
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HOLZWEILER Hanger Logo Hoodie
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A.P.C.
Parisian label A.P.C. – an acronym for Atelier de Production et de Création – is best known for its clean lines and pared-back detailing. Founded in 1987 by Jean Touitou, the label has gone on to establish itself as a leader in cool urban menswear, with easy-to-wear wardrobe staples and luxurious knits.
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INIS MEÁIN
Located on its namesake island in Galway Bay, Inis Meáin draws inspiration from the isle's landscape and heritage. Traditional Aran stitching is executed in the finest yarns to create modern yet authentic designs. The label recently shot to fame after Patrick Demspey discovered their sweaters during his time spent filming in Ireland.
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