BUMBLE AND BUMBLE Illuminated Colour Shampoo

Gentle shampoo protects colour from fading and boosts vibrancy. Delivers 4x more hydration and +90% instant shine vs. untreated hair. Live in vibrant colour with fade protection and instant shine that enhances the look of colour-treated hair. Formulated with our PRO ColorShield technology, this pigment-preserving shampoo, free from sulphate cleansers, protects hair colour from fading. Plus, it helps smooth + seal the cuticle for luminous, locked-in colour.

• How to Use: Massage into hair and lather. Rinse, then follow with Illuminated Colour Conditioner. Pro Tip: Shampoo and Condition with cool water to help seal the cuticle.
• Fragrance Notes: Fruity, warm, fresh — a scent that embodies the vibrant, protective essence defining this collection. Top: Coconut + Almond Milk. Mid: Jasmine + Pineapple. Base: Vanilla + Sandalwood Cream
• How it Works: PRO ColorShield technology, designed with protective polymers, conditioning agents, and Vitamin E, forms a protective shield that helps lock in your colour.
• Key Benefits: Vegan. Contains Kukui Seed Oil to help moisturise strands + add shine. Balances hair's pH to seal the cuticle to help protect colour vibrancy.
• Ideal for colour-treated hair. All Diameters: Fine, Medium, Thick. All Patterns: Coily (4C–4A), Curly (3C–3A), Wavy (2C–2A), Straight (1A)