IT COSMETICS The Sustainable Edit Confidence in a Cream

Discover IT® The #1 anti-ageing cream in America* is now SUPERCHARGED!

Confidence in a Cream Anti-Ageing Hydrating Moisturiser is optimised to deliver the appearance of improved skin firmness and help to reduce 10 signs of ageing. Perfect for all skin types, including dry, sensitive, or ageing skin, this moisturiser helps to strengthen your skin moisture barrier over time while providing up to 48 hours of hydration. Plus, the quick-absorbing cream formula, formulated with niacinamide, squalene and a peptide-lipid complex, instantly gives skin a soft, silky feel and a healthy appearance for younger looking skin over time.

Shop it in travel, regular, and super sizes so you can experience these results which transform the appearance of skin wherever you go! Try the full Confidence skincare anti-ageing routine.

*Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Cream with Anti-Ageing Benefit, Skincare Product Unit Sales, January-December 2021.

• Provides up to 48HR hydration.
• HOW TO APPLY: Scoop a generous amount from jar. Evenly distribute to skin: cheeks, chin, forehead, nose, neck. Using upward sweeping motions smooth gently onto skin. For best results, apply moisturiser to clean skin in the morning and evening. Using upward sweeping motions, smooth gently onto face, neck, décolleté and anywhere your skin needs moisture and rejuvenation. BEAUTY TIPS: Pair with broad-spectrum SPF to protect skin.
• Kind-to-skin benefits: Dermatologist-Tested. Suitable for Sensitive Skin. Free of Drying Alcohols & Artificial Colorants. Vegan formula*. Tested on All Skin Types. *Vegan formula: no animal-derived ingredients.
• Key Ingredients: Formulated with: 4% Niacinamide. 3% Squalene. 2.5% Peptide-Lipid Complex. Hyaluronic Acid. Ceramides.
• KEY BENEFITS: 10 signs of ageing—Targeted: Tone. Texture. Radiance. Elasticity. Firmness. Plumpness. Fine Lines. Pores. Wrinkles. Neck Lines.
• Sustainability: This brand is certified Cruelty Free by PETA, therefore has committed never to conduct, commission, pay for, or allow tests on animals at any phase of development, for both ingredients and final products.