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Designer Anine Bing is bringing us elevated wardrobe essentials that work a magic combination of Scandinavian simplicity mixed with a dash of rock’n’roll American cool. Starting out as an influencer and model she has created a global fashion business that creates beautiful investment pieces for the modern woman who seeks a timeless yet rebellious approach to style.

She says, “Empowering women to look and feel their best when they get dressed has been my goal since we started the company over 8 years ago. We always want to design clothing that is an investment in her wardrobe, clothing that she can feel comfortable and confident in and has the longevity to remain in her wardrobe as she develops in her life.”

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Introducing new brand Anine Bing who is changing the way women dress with her collection of LA-cool meets Scandi-minimalism.

Bing’s brand of elevated essentials is just what we need in our wardrobe right now as we continue to navigate lockdowns and working from home. What's great about her pieces are they are simple and easy to wear but make you look and feel good. She believes that having the right basics in your rotation from a crisp white t-shirt, black structured blazer, and great-fitting jeans is the ultimate starting point for your wardrobe updates – as well as ensuring you have a touch of edge and individuality with her iconic prints and tees. Here we highlight the Bing essentials you need to update your wardrobe with now…

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For Anine the brand began with a search for perfect investment pieces. From an amazing blazer to a delicate camisole, how these are layered are over to you but she believes the they will carry your wardrobe from season to season and mood to mood, with simple style updates, this simple formula is just the ticket to take us into 2021.

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While Anine Bing is all about great foundations she loves adding a dash of cool to her collections with incredible prints. This season she has worked on iconic Brigitte Bardot, Tiger and Bing prints.

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The iconic image of Brigitte Bardot shot by Terry O'Neill during the film Les Pétroleuse (1971) has been reproduced as an iconic t-shirt print for Anine Bing.


As a fan of the late British photographer Terry O’Neill, Bing worked on a collaborative collection with the artist which resulted in iconic t-shirt prints of Brigitte Bardot which were shot during the film Les Pétroleuse in 1971. Each t-shirt is 100% cotton and is screen-printed with a heavy enzyme and stonewash to give a vintage, effortless aesthetic. She says, "I have always been a fan of Terry O'Neill's work, from decorating our stores with his prints to having his books in my home. His work captured the Swinging Sixties, which inspires our collections of luxury essentials with a rock 'n' roll edge."