Celebrating 175 Years...

Fashion Through The Ages

Throughout the years, we've seen trends come and go, we've launched innumerable brands, and we've introduced you to some of the newest, most exciting names in Irish fashion. We've rounded up some of our favourite bestsellers by decade.


The 1950s saw the rise of some of the most important names in fashion. Christian Dior himself opened the Dior boutique in Brown Thomas in 1950, while the decade also saw the rise of names like Balenciaga, Givenchy and Balmain.


The mini-skirt soared to new heights of popularity in the 1960s, largely driven by British fashion designer, Mary Quant. The deeper into the '60s we got, the more daring the min-skirts became, growing shorter, patterned and more fun.


In the late '60s, Yves Saint Laurent debuted his most iconic piece; the tuxedo. The traditionally masculine look was reimagined for womenswear in a sleek black ensemble that defined the 1970s. Modern iterations of the look continue to be seen by Saint Laurent.


The '80s ushered in a new era of fashion giants, including Azzedine Alaia, Norma Kamali and none other than Gianni Versace. Versace became one of the leading forces of the 1980s, popular for fitted cocktail dresses and vivid silk prints.


The 1990s saw a move towards more grungy, subversive styles. The item that defines the '90s for us is the humble slip dress. Alexander McQueen's recent iterations carry that '90s grunge with a more modern silhouette.


The designer of the millennium for us has to be Marc Jacobs. The New York Designer started the decade as creative director for Louis Vuitton, but in 2001 released his secondary line, Marc by Marc Jacobs. Today, Marc Jacobs dominates the accessory scene.


For us at Brown Thomas, the 2010s are embodied by Victoria Beckham. Victoria Beckham launched her brand in-store with us in 2012 first. Defined by a sense of elegance, femininity and sophistication, the brand became quickly beloved by Irish shoppers.


The 2020s thus far have been marked by a desire for limited-edition pieces. With the arrival of our Prada Tropico pop-up in 2022, the repeated and much-anticipated return of LOEWE Paula's Ibiza and more, our limited-time pop-up spaces online and in-store have been changing the game.