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GO FULL CIRCLE WITH VESTIAIRE COLLECTIVE
With the mood turning towards a more sustainable and socially conscious approach to shopping, getting your hands on pre-loved designer treasures has never been so desirable.
We believe in the longevity of high-quality fashion and Vestiaire Collective play a key role in the conscious consumption of clothes, with a shared outlook we came together to present a pop up in our Dublin store this May, offering a unique opportunity for customers to buy and sell pre-owned luxury pieces.
ABOUT VESTIAIRE COLLECTIVE
Vestiaire Collective is the leading global resale site for premium and luxury pre-owned fashion. Encouraging consumers to join the circular economy as the sustainable alternative, the platform is unique due to its carefully curated catalogue of over 600,000 desirable items. Once sold, all pieces are expertly checked for 100% quality and authenticity. Launched in Paris in October 2009 they now have over 7 million fashion savvy members, across 50 countries worldwide
FASHION GOES CIRCULAR
Circular fashion is a word making waves right now. In a nutshell, it is a method by which the entire life of a garment is considered. It is about being thoughtful about the products we choose to buy, how long we use them for, and what we do with them when we no longer use them.
Fashion icon and influencer Anna Dello Russo who is a fan of Vestiaire Collective has contributed to the site and sums up the mood of the moment: "Everything has changed [in fashion] and I totally agree with this new movement of recycling, rethinking, and redoing fashion—making something feel new again. I’m recycling my clothing to see how it can have another life. I love clothing so much, and of course I love fashion, but I don’t want to be dying in my clothes. I really would like to see these outfits and accessories take on another life with the young, new generation."
THE POP UP IN STORE
The pop up showcased some key designer buys from Vestiaire Collective, customers were invited to a one hour private appointment over the course of three days, in which they could sell pre-loved, coveted designer accessories.
Resale gives fashion lovers the opportunity to extend the lifespan of their items while also being able to access rare or sold-out items they missed out on. It's an exciting, dynamic market that is disrupting the way consumers shop while offering a more sustainable approach to fashion.Fanny Moizant, Co-founder of Vestiaire Collective
Not only did customers have the opportunity to sell their pre-loved items, they could also browse and purchase a beautiful collection of vintage classics. From Chanel, Louis Vuitton and Valentino, incredible cult classics made an appearance over the three days.
Give your wardrobe a second life, it’s the new luxury.Vestiaire Collective
HIGH FASHION, LOW IMPACT
We believe that thinking sustainability gives our customers the chance to give their pre-loved, luxury fashion another life. The pop up in our Dublin store took place from the 17th to the 19th of May and received great interest from vintage fashion lovers. This partnership demonstrates our ongoing commitment to sustainability and is part of a series of inspiring circular fashion initiatives we are working on this year. Stay tuned to our social media channels for more.
THE VERDICT ON VESTIAIRE
We are with Vestiaire’s mantra of "Buy, sell, share, care." Why not make it yours and visit future pop ups in store which support circular fashion, stay tuned to @officialbrownthomas for updates.
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Discover another sustainable initiative creating a buzz in our Limerick store, introducing our Urban Hive Project.