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Menswear
HOW RALPH LAUREN'S POLO GOT AN ECO-FRIENDLY MAKEOVER
With the sun shining (for the moment), chances are guys are thinking of a new t-shirt upgrade. The go-to for warmer climes is the mighty polo shirt – cool, casual, yet still more formal than a t-shirt. And while Ralph Lauren has been making the classic polo shirt for years - 2019 brought an eco-friendly upgrade to the RL polo which they have continued for 2020.
New Earth Polo Shirts
With sustainable fashion even more present in designers’ minds due to Covid-19 the Earth Polo by Ralph Lauren promises to leave less of an impact on the environment than ever before. In partnership with First Mile, a US-based recycling organisation, the new line of polos have been crafted using an average of 12 recycled plastic bottles which may have otherwise ended up at a landfill.
Even More Committed
Ralph Lauren’s aim is to contribute to protecting the environment by committing to use 170 million recycled plastic bottles in its product and packaging by 2025. This year the brand is expanding its Earth Polo shirt offering with a larger capsule collection consisting of new colours and designs.
Changing the way we innovate, design and produce our products is the first of many steps we are taking as a Company to be more sustainable. We want to be part of the solution and to use an innovative approach to create something valuable.
David Lauren, Chief Innovation Officer, Ralph Lauren
The Perfect Polo
Yes, that’s right, your summer go-to is now more environmentally friendly than ever. What’s more, the new polo shirts have been made using a high-tech waterless treatment, which is a rarity in the typical clothes-making process. The Earth Polo is the perfect present or self-gift for the conscious consumer…
MAN OF THE EARTH
MORE TO READ
For your one-stop guide to conscious buying see Shop More Consciously with our Sustainable Edit