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Menswear

THE BEST OF BOTH WORLDS WITH BOSS X RUSSELL ATHLETIC

The tailoring aficionado’s at BOSS are looking to sportswear supremo’s Russell Athletic for a capsule collection that combines both brands unique heritages in a hybrid selection of comfortable clothing perfect for the new world we live in and a more relaxed take on smart casual for summer 2021. Scroll down to discover 5 things worth noting about the collaboration and why you’ll be won over this summer…

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THE TEAM UP

Brands as big as BOSS rarely look outside their own ranks for collections so this latest capsule is all the more anticipated as both labels look to their vastly different archives for a collection that blends BOSS signature tailoring with an American sportswear icon.

THE RESULT

Most of us since leaving the office have naturally been fusing our work and off-duty wear in search of that fine balance between comfort and on-screen presentability. What better time for these two giants of menswear to come together and present a collection dedicated to solving this shift in dressing.

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THE CAMPAIGN

If you are looking for inspiration on how to style this collection, then look no further than the campaign imagery created by Highsnobiety. Trench coats are teamed with sweats for a distinctly modern take on post-lockdown dressing, a refreshing switch up for this traditionally formal German super-brand.

THE AESTHETIC

This 30-piece collection incorporates relaxed-yet-expertly-cut fits married with classic sporty details for function and comfort. What will truly make this collection instantly recognisable is it retro-inspired colour palette of sunshine bleached shades of rose and grey mingled with classic navy and deep burgundy.

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THE HERO

The standout piece in this collection would have to be the dual-branded hoodies and sweatshirts, arguably the most sought-after staple of lockdown attire. A fun fact is that Russell Athletic actually invented the sweatshirt nearly 100 years ago, and it’s safe to say has been perfecting this icon ever since.