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JEANS ON A JOURNEY
Did you know it takes 10,000 litres of water to make a standard pair of jeans? (FYI: that’s the average person’s supply of drinking water for 13 years.) It’s no surprise, then, that denim and sustainability haven’t made the most compatible of couplings: until now. Considered and conscious, this cohort of forward-thinking denim brands step up to sustainability, delivering lust-worthy pieces with a lightened impact on planet earth.
British label E.L.V. (short for East London Vintage) is a trailblazer when it comes to reducing, reusing and recycling. Each pair of jeans is upcycled from denim that’s already been through the consumer cycle, meaning waste is eliminated. What’s more, jeans are washed with just seven litres of water, a nominal amount compared to standard production methods. Seasonless and timeless, the result is denim that is as unique as the owner: from recycled cotton jeans that sit high on the waist before falling to a boyfriend fit (wear with your favourite midi-heel for cocktail hour kudos) to The Twin Straight, a contrast-panel straight-cropped jean that oozes model-off-duty cool.
If conscious consumption is all about getting maximum mileage from your clothes, then there’s no better match than Levi’s. Each pair of jeans is made to be worn and designed to get better with age. Forever denim? Yes, please! For investment buys, and jeans that boast an eco-friendly slant, the label’s Water>Less initiative vows to reduce water consumption across all pieces. It’s all part of the motto: “Wearing what you own is the most sustainable thing you can do. But when you do buy, buy better.” For summer, let high-waisted and straight-leg styles be your get-dressed go-tos; from the vintage-inspired 501 shape to the future-classic Ribcage style: it’s the low-effort, easy elegance look we all need right now.
7 For All Mankind
Cult classics – and with good reason – no wardrobe is complete without a pair of 7 For All Mankind jeans. Always paving the way with style, the brand prioritises the planet striving via its latest collections too, which strive towards a goal of 80 per cent sustainable materials by the year 2023. Equally suited for WFH as they are dinner and drinks, or low-key weekend walks, embrace the Roxanne Mid Rise Slim Leg Jeans which are made with 36% certified organic cotton, 14% certified recycled polyester, or up the ante with the Bair Mid-Rise Jeans boot-cut style, which use organic and low-waste materials whilst also enjoying a flash fashion revival.
FORWARD THINKING DENIM
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Your new season wardrobe updates don’t need to stop there. Discover the best sustainable accessories in Bags With Style & Substance.