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Menswear

NUDIE BARES ALL

There are so many boxes Nudie Jeans ticks when it comes to sustainability. From their organic and recycled materials and ensuring living wages throughout their supply chain to free repairs for life. Making the perfect pair of jeans is only the beginning…

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Conventional cotton accounts for 25% of the global use of artificial pesticides, but covers only 3% of the farmland.

ALL ABOUT ORGANIC

They use certified organic cotton or recycled fibres from cotton, wool and polyester with a staggering 97.7% of their products deemed sustainable. Aside from the obvious lack of chemicals, organic cotton is beneficial to biodiversity and the food chain and is rain-fed to large parts yet less than 1% of all cotton produced worldwide is organic.

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Grim Tim Mid-Rise Slim Leg Jeans

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ENSURING A LIVING WAGE

Nudie has also been members of Fair Wear Foundations for over a decade and has held the title of Leaders for six years in a row. This ensures that everyone across the production chain works under fair conditions. Around 60% of Nudie garments are made in Europe where wages are considered to be in line with or above the cost for basic standards of living. This is not the case however in many other regions where the national minimum wage is below the actual cost of living. It is for this reason that Nudie subsidises the wages to their Indian suppliers.

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FREE REPAIRS, FOR LIFE

But it is their commitment to the circular movement is what really sets Nudie apart. Regardless of when or where you bought your jeans, Nudie promise free repairs for life, a very welcome prospect for Mother Nature and anyone who’s ever parted ways with their favourite jeans and had to break in a new pair from scratch. Their stats on this from last year alone are head-spinning, repairing over 60 thousand pairs of jeans. If everyone who repaired their jeans had decided to buy a new pair, the production of these jeans would demand 443,000 tons of water, an amount that would fill 177 Olympic swimming pools.

REPAIR EVENT

Now is your chance to join the circle. The Nudie repair shop is coming to Brown Thomas Dublin this October, keep an eye on our social media channels for the latest update.

For seasonless garments that are built to last, look no further than Nudie Jeans.

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GO FULL CIRCLE

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Top it all off with a sustainable shirt and find out How Ralph Lauren's Polo Got an Eco-Friendly Makeover.