GHD Chronos Max - Wide Plate Hair Straightener - White

Description: Introducing ghd Chronos Max - Wide Plate Hair Straightener for 3X faster(1) styling, in just one stroke(4). ghd’s cutting-edge HD motion-responsiveTM technology is now available in wide plate styling to transform long, thick and curly hair in one stroke for results that last 24hrs(2), With no extreme heat damage(5).

Key Benefits:

• Ensures optimum styling temperature of 185°C is continuously monitored, even on thick and curly 4C hair
• Delivers up to 90% more shine(3)
• 2.5X less frizz(4), 2X more breakage protection(6) and 2X more responsive(8)
• Up to 3X straighter hair(9) in one stroke for the ultimate professional finish, fast(1)
• 85% larger close-edge plates(7) and ghd's HD motion-responsiveTM technology allows you to take large sections and style with speed and precision

(1) Vs ghd Max. Technical test in lab show ghd Chronos max is 3X faster to achieve same high level of frizz reduction on frizzy tresses

(2) Consumer testing, Nov’23. 82% of 112 consumers agreed ghd chronos max gave 24-hour lasting style

(3) Technical test in a lab on brunette hair, measured vs. naturally dried hair

(4) Technical test in a lab on frizzy hair, vs naturally dried hair 

(5) Extreme heat is any heat treatment causing fractional wet tensile strength reduction per cycle greater than 0.001, measured over at least 100 cycles on brown Caucasian hair (a ""Strength Reduction""). Extreme heat damage is a Strength Reduction of more than 0.005 

(6) Vs competitor styler operating at 235oC

(7) Vs ghd gold

(8) Vs ghd platinum+ with ultra-zone technology

(9) Technical test in a lab on wavy hair, vs naturally dried hair