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Beauty

4 BEAUTY BRANDS YOU SHOULD TRY THIS WINTER

Meet the new beauty brands that truly deliver and will be sure to inspire a bathroom cabinet overhaul.

Even the most fatigued of beauty consumers can prepare to get excited about the brands dropping this season. From skincare to make-up, cult formulas to science-based heroes, there’s something for everyone. And to add to the excitement this winter, Planet Beauty – the reality-breaking beauty habitat, committed to the preservation, respect and empowerment of every version of beauty, which launched earlier this year in Dundrum – is expanding into Dublin’s Clarendon Street. This means there’ll be even more opportunity for you to get to know the names that have proven themselves as universally good, with visions that go above and beyond the humble beauty product.

Medik8

ABOUT: Medik8 is a cosmeceutical brand adored by dermatologists and skin experts alike. Medik8 has its own high-tech labs and an in-house research team that works to pioneer new research and development, cutting-edge formulas and patent-pending molecules and ingredients.

KEY BUYS: C-Tetra Vitamin C Radiance Serum is formulated with tetrahexyldecyl ascorbate, a stable form of vitamin C, offering superior antioxidant protection, defending skin against free radicals, pollution and other environmental damage. If you’re seeking a moisture boost, look no further than the Hydra8 B5 Serum. This lightweight serum combines vitamin B5 and multi-weight hyaluronic acid and doesn’t become sticky or hang on the skin. Instead, it absorbs quickly, leaving the skin softer and more supple.

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KASH Beauty

ABOUT: KASH Beauty is a cruelty-free and vegan-friendly cosmetics brand created by one of Ireland’s most popular beauty influencers Keilidh Cashell, (aka Keilidh MUA). Founded in 2019, KASH Beauty offers a wide range of high-quality cosmetics, including high-pigmented eyeshadow palettes, faux-mink eyelashes, creamy lipsticks and matching lip liners, luxury makeup tools and patented Sculpt Sticks set.

KEY BUYS: KASH Beauty’s Skin Glaze Rose Quartz Liquid Blush creates just the right amount of colour on the skin while adding a natural, luminescent glow. And for those looking for a little drama, look no further than the brands’ Legend Lash – a pair of ultra-soft, false lashes that’ll work to open the eye and accentuate your look. Lightweight, flexible and reusable, these comfortable lashes can be used up to 20 times.

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Sculpted by Aimee Connolly

ABOUT: This beauty brand was founded in 2016 by one of Ireland's top makeup artists Aimee Connolly, and offers multi-use products for a fuss-free beauty routine, helping you to feel like the best version of yourself. The brand has come a long way since its launch. When Sculpted by Aimee Connolly's MyMascara launched in January 2022, it sold out in just 23 minutes. Snapped up by beauty lovers who had waited patiently for their favourite makeup brand to foray into eye makeup.

KEY BUYS: Try the must-have MyMascara. It’s infused with vitamin B5 to nourish and condition the lashes and was created to volumise and lengthen. Meanwhile, Second Skin Matte Finish Foundation provides a light veil over the skin, allowing the skin’s natural pigmentation and texture to glisten underneath, but can also be layered to reach medium coverage. It contains SPF 50 and is 100% mineral-based, making this foundation one of the most natural and protective available.

COMING SOON TO BROWN THOMAS IN-STORE AND ONLINE

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GROWN ALCHEMIST

ABOUT: Grown Alchemist is an Australian skincare brand offering optimum skincare health through a combination of scientific formulations and natural ingredients. Founded by brothers Keston and Jeremy Mujis, the organic formulations work to improve the health of skin cells, enhance their function and release your true inner beauty without the need for any synthetic chemicals.

KEY BUYS: The Enzyme Facial exfoliant seriously delivers on results. Fruit enzymes and amino acids promise to help resurface dead skin cells while fig extract and omega-3 fatty acids are meant to replenish moisture, leading to a visibly brighter, dewier complexion within minutes. To use, apply on clean skin and leave on for five to 10 minutes and follow up with a hydrating toner and moisturizer. The brand’s Hydra-Restore Cream Cleanser is also a must. It's formulated with a blend of antioxidant-rich olive leaf extract, yarrow extract, Vitamin B, and zinc—all ingredients that contribute to an otherworldly glow.

MORE TO READ

Want to find out more about Kash Beauty? Read Keilidh Cashell On Creating Her Very Own Makeup Line for more.