GET THE PARTY STARTED WITH UP TO 40% OFF* SELECTED FASHION

WORTH €146! GET YOUR FREE FALLIN' FOR BEAUTY BOX WHEN YOU SPEND €145 ON PLANET BEAUTY

A SPARKLING GIFT AWAITS WHEN YOU SPEND €150* ON MISSOMA

Your browser's Javascript functionality is turned off. Please turn it on so that you can experience the full capabilities of this site.

By Alona

Drawing inspiration from Alona's middle-eastern and European background, By Alona specialises in re-envisaging the lost treasures of the Mediterranean into an effortlessly chic opulence.

Apologies, no items were found for your search phrase:

There's still plenty to love. Browse our most-loved collections in fashion, beauty and gifting.