best beauty 2023

Beauty Wrapped 2023

2023 was a year like no other in the world of beauty. These are your favourite products, your most-searched brands and the most impressive new launches of the year. This is Beauty Wrapped 2023.

Most Gifted Brand: Jo Malone London

When it came to gift-giving, it appears you all had the same thought! Jo Malone London, for the second year in a row, was your most-gifted beauty brand.


Most Searched Brand: Sol de Janeiro

Sol de Janeiro absolutely topped the charts this year, soaring to the top as your most searched brand of the year. You simply couldn't get enough of the Brazilian Bum Bum Cream.


Top Rated Brand: Charlotte Tilbury

With over 40 5-star products, it's no surprise that Charlotte Tilbury was your most highly rated brand of 2023. But which do you prefer, Charlotte's Magic Cream or the Hollywood Flawless Filter?


Most Popular New Brand: Drunk Elephant

Drunk Elephant has only been with us for a few short months, but its presence on our beauty shelves has been felt! You especially loved the D-Bronzi™ Anti-Pollution Sunshine Drops.


Top Ingredient: Hyaluronic Acid

From retinol to niacinamide, 2023 was a year powered by proven skincare ingredients. But one topped them all - hyaluronic acid, designed to hydrate, plump and smooth skin.


Most Popular Fragrance: Molecule 01

Purchased more than a whopping 3,500 times, Molecule 01 by Escentric Molecules was by far your favourite fragrance. Don't forget, though, Molecule 01 adapts to the wearer, so you're still unique.


Most Popular Complexion: M.A.C Studio Fix Fluid Foundation

An enduring favourite for a reason, you loved M.A.C's Studio Fix Fluid Foundation so much you bought it more than 3,600 times. What's your shade?


Most Popular Haircare: GHD

Last but not least, GHD was your favourite hair brand of the year. We get why - after all, in 2023 GHD released the Duet Style 2-in-1 Hot Air Styler, that dries and styles your hair at the same time.