Celebrating 175 Years...


Brown Thomas has long been renowned for our window displays, particularly at Christmas time. Throughout the years our dedicated team have worked tirelessly to create displays that inspire, delight and entertain you, our customers. Read on to discover our top 5 favourite moments.

Christmas 2018

Did you know that our displays were included in Condé Nast Traveller's list of best Christmas window displays worldwide twice? In 2018, our celebrated windows were inspired by the golden era of Hollywood glamour.

A Call To Poetry: 2020

Our hard-working team continued to bring inspiration to the Brown Thomas windows even during the Covid lockdowns of 2020. Our windows were decorated with uplifting quotes from some of Ireland's most beloved poets, including W. B. Yeats and president Michael D. Higgins.


In September 2020, we celebrated 10 years of the very best in Irish design with CREATE. Our incredible windows display highlighted some of the best and brightest in Irish design including Sorcha O'Raghallaigh and more.

Autumn Winter 2022

Our season launch unveiling for AW22 was a particularly fun moment for the windows. With a bright orange, optimistic colour palette and geometric shapes, the team delivered a display that was dynamic, fun and new.

Christmas 2023

Starting more recently, our Christmas 2023 display was one of our most extravagant and joyful, complete with a giant bespoke sweet tin, emblazoned with "Grafton Street". The energy of this Christmas display was exuberant, moreish and playful, making it one of our favourites yet.