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A Day In The Life
With Nothing Underneath
Join us as we spend the day with Pip Durell, founder of WNU, or With Nothing Underneath. You can now shop a selection of the brand's effortless shirts and tailoring pieces online and in-store now.
Morning Inspiration
Pip starts every day walking with her dog in Battersea Park. Then, she heads to the office for a day full of meetings. "It's warm," she says, "so I'm wearing my Inverted Pinstripe in the lightweight Fine Poplin."
Each day for Pip is different, but today she is starting with Production. "We are looking at SS25, signing off new designs with the team and assessing the latest innovative fabrics," she shares.
The Motivation
For Pip, sustainability is at the forefront of all WNU product development. "We really pride ourselves on this and the quality of our shirts, and you'll see why when you wear them, they just get better and better with time."
"We're not perfect, but we are constantly trying to improve," Pip says. "For example, take this shirt from our 100% Linen collection. Its buttons are made from river shell, which is a byproduct of the food industry, something which would otherwise have gone to waste."
An Afternoon Of Campaigns
Next, Pip heads to catch up with the Marketing Team, reviewing the latest WNU SS24 campaign. "In all our shoots we champion simple, effortless styling; the elevated everyday. Our sets can be worn from the city to the beach, together or separately, and their versatility is why summer is such a huge season for us," Pip shares. "The Black Palazzos are a personal favourite and we are thrilled that these are now in Brown Thomas!"
Store Visits
Pip finishes out her day by heading to the WNU flagship store for some meetings. "It's always such a joy to see our WNUs in real life, you want to feel the fabrics, try on our shirts and traditional bricks and mortar lets us do this."