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THE SNEAKER 360°
Discover this season’s hyped kicks from designers at Nike, Adidas, Balenciaga and Off-White. In this competitive world find out who is taking their designs to the next level and causing a stir from the streets to cyberspace...
Nike Air Max 270 React In Pop Art, €160
On Air Max day 2018 Nike released the 270 cushion, their first design purely for lifestyle wear, released in 2017 the react foam jumped up in popularity by the end of 2018, what happened next is one of the most hotly anticipated drops of the year, a love child of these two fibre technologies, the 270 React. After the success of the Bauhaus style comes this Pop Art inspired colourway in neon teal green and yellow ochre with a super glossy red air unit contrasting with a matte black mid sole. A modern day masterpiece? That’s for to you to decide.
Balenciaga Track 2, €675
A slimmer less chunky version of the brands iconic track sneakers that have dominated our feeds for the last few seasons. Featuring a familiarly complex layered upper, this style in fact has even more than the original with 176 separate pieces in leather and mesh intertwined. Another adjustment include it’s lighter sole with dual-density EVA, tongue detailing, rope lacing and branding near the ankle, sure to catch the attention of the trained eye.
Off-White Off-Court 3.0 Suede, €450
The latest iteration of Virgil Abloh’s hit trainers come in all black and are made of Italian-made leather with skate-proof rubber soles. Fitted with an added ankle collar for extra comfort and the brands signature bright red zip-tie laces. They are sure to be a celeb favourite for winter.
Adidas Yeezy 350 V2 Cloud, €220
With one of the most loyal fan bases around these are sure to fly off the shelves this September. The most noticeable move on from earlier 350 Yeezy models is the lack of a pull tab, creating a minimal seamless heel. The 350 V2 once again features an entirely primeknit upper and matching rope laces while the semi-translucent mesh stripe allows you to transform the look of these trainers by simply changing the colour of your socks, a slick update that’s crying out for you to show some creativity.
LAUNCHED IN OUR DUBLIN STORE ON SATURDAY, 21st SEPTEMBER.
Keep an eye on @btmenswear for the next Yeezy ballot.
Nike Shox TL X Skepta In Bloody Chrome, €180
If there is one sneaker that’s gathering steady momentum on the streets it’s the Nike Shox. Since their reintroduction on the Comme des Garçon runway. It’s true that you can’t underestimate the power of nostalgia, but neither can you underestimate a good fitting collab. This is the London Grime star Skepta’s fourth colour collaboration with Nike, now the Shox is getting the Skepta treatment, transforming a model first introduced at the turn of the millennium. Featuring a popping red pillar cushioning system, webbed gloss and matte upper with a silver metallic tick. Not a safe model, but definitely rewarding.
Dior B23 High Tops In Oblique, €890
A key trainer ever since Kim Jones first debuted them in his runway show for Dior in SS19, the hype surrounding these trainers has certainly been perpetuated by Instagram with every sneakerhead worth their salt sporting a pair. Made in Italy in the classic high top style, the mesh upper and thick soles features the new Dior logo. Other details include the bee motif on the sole, an homage to Christian Dior’s love of gardening. They are already creating a buzz.
Dior is available in our Dublin Store.
Adidas 4D ZX4000, €300
What makes a good collectable sneaker? It is usually down to the latest tech mixed with a healthy dose of nostalgia. Inspired by the classic 1989 running shoe the ZX 4000 by Adidas, this updated version uses all the hottest technology from prime knit uppers and 3D printed lattice soles. Simply put, the tighter the lattice the firmer the support and vice versa. Why not try them for size?
We’ve trainers to suit all tastes in-store and online, grab yourself some box-fresh beauties with the link below.