Your Shopping Bag is Empty
Menswear
THE NEW MENSWEAR LABEL INSIDERS ARE OBSESSING OVER
Massimo Alba launched his namesake menswear brand in 2006 with a line of refined staples inspired by the streets of Milan. Now, almost 20 years later, the brand has become a cult favourite amongst fashion's best-dressed men.
Massimo Alba is an exquisite paradox. Casual yet sophisticated, pristine yet relaxed, the Italian label has won the hearts of some of the world's most stylish dressers thanks to its effortlessly understated staple pieces.
The Offering
In a world where menswear is increasingly leaning toward prints, logos, and fashion fads, Massimo confidently opts for timeless elegance. Think brushed cashmere crew neck sweaters and tailored trousers, the kind that conjure visions of lazy summer evenings in Capri, boat trips on Lake Garda, and leisurely coffee dates in Rome. These are pieces made to impress; low key, high quality, and utterly irresistible.
The Designer
All of the label's seductive allure can be credited to its founder and namesake. Respected internationally for his work as creative director of fashion brands Malo and Agnona, in 2006, Alba launched the eponymous label from his home and studio in the Navigli district of Milan. The quintessentially roman neighbourhood, rich in romance, culture and history, is the setting that inspires the elegant pieces he designs today.
The History
Alba's premier collection was created as a gift to his wife, including what he considered essential items for casual-chic dressing; a coat, a peacoat, and four sweaters. Today, the brand retails in over 250 stores worldwide, including its new home at Brown Thomas.
Key Materials
Cashmere plays a central role in Massimo Alba's collections, from classic crew neck sweaters to short-sleeved polo shirts in neutral hues. More unexpectedly, corduroy is a common feature - longline jackets and trousers in the fustian fabric are unfussy but flattering, in that unique way only an Italian brand can offer.
The Following
This kind of quiet cool aesthetic has attracted everyone from Leonardo Di Caprio and Stanley Tucci to Sir Ian McKellen to bear their threads. Most notably, Daniel Craig chose a deconstructed cord suit by the label for his final appearance as James Bond in the 2021 film No Time To Die. The classic lapels, top-stitched detailing, flap pockets, and dark horn buttons set the internet ablaze, so modern yet classically masculine was the fit.
The Essential Pieces
For those looking to update and refine their wardrobes, there are four key pieces to consider this season...
A Kane Brushed Cashmere Crew Neck Sweater in Camel is as polished with jeans as it is with trousers. This hardworking capsule piece is soft, warm and made for transitional style.
The Crew Neck T-Shirt in stone grey is another low-key hero. Worn under a blazer, it oozes grown-up style.
It would be remiss not to own a piece of the brand's quintessential corduroy design. The Rain Corduroy Coat may seem like a statement piece, but its off-beige colour means it seamlessly blends into any wardrobe while adding fashion kudos.
Finally, comfort-dressers will adore the Winch Cotton Trousers. Slim-fit and finished with a simple tab fastening detailing, they make for elevated weekend dressing.
It's impossible to describe what exactly makes Massimo Alba so alluring. These pieces must be touched, worn, and lived in to be thoroughly enjoyed and understood. Call it La Dolce Vita; this is clothing made for the good life.
MORE TO READ
Now you've met the designer of the season, discover the trends we predict will be dominating your wardrobe all winter long. Find out more in The 6 Winter Trends To Wear Now.