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Fashion
TAKE IT TO THE MAX MARA
As the Max Mara collections drop in-store, get ready for our much-loved workshops to take place across the country. We caught up with stylist, Sinead Keenan, to talk new season Max Mara; we discover what makes a great coat and find out her styling tips for the season ahead. She says, “Max Mara is synonymous with coats and an absolute go-to brand for outerwear. As always, the selection of coats across the collections at Brown Thomas are a wonderful mix of essential styles. Whether you need a luxurious investment, statement coat or looking for a casual off-duty layer, you’ll certainly find the right piece for you.”
THE TEDDY REDUX
On The Teddy Coat…
“For the last few seasons, Max Mara has led the way with the Teddy coat trend. What I love about it is that while the original shape and style is still available, it’s also reinvented each season with a new reinterpretation of the shape or colour. The new shorter oversized biker style in Urban grey is a perfect alternative to the long winter version for those transitional months.”
MAX MARA Rosita Faux Teddy Biker Jacket
€1,535.00
MAX MARA Farnese Cropped Trousers
€345.00
MAX MARA Teddy Wool Blend Coat
€2,070.00
MAX MARA Gimmy Teddy Baseball Cap
Now €120.00
Was €255.00
MAX MARA Farnese Cropped Trousers
€345.00
MAX MARA Gimmy Teddy Baseball Cap
Now €120.00
Was €255.00
COOL CAMEL
On The Camel Coat…
“As always, Max Mara only use the most premium quality fabrics for their coats and outerwear. From pure virgin wool, often mixed with cashmere and silk for a soft luxurious finish, to their famous use of camel hair for their most special pieces in the Camello collections. Also, the craftsmanship and construction are what sets Max Mara apart. Double-faced coats are a perfect example of the expertise shown in the brand's coats. This technique is where the coat is self-lined in the same luxury fabric, often by hand, in such a way that there are no visible seams.”
MAX MARA Rialto Wrap Coat
€1,555.00
'S MAX MARA Oceania Turtle Neck Sweater
Now €295.00
Was €510.00
MAX MARA Seivest Water Repellent Gilet
Now €95.00
Was €630.00
MAX MARA Agente Teddy Mini Skirt
€400.00
MAX MARA Seivest Water Repellent Gilet
Now €95.00
Was €630.00
'S MAX MARA Elia Knitted Sweatpants
Now €120.00
Was €350.00
MAX MARA Ombrat Teddy Mittens
Now €95.00
Was €175.00
WINTER WHITE
On the Madame coat…
“One of my firm favourites from Max Mara is the iconic Madame 101801 coat. Designed and launched in the 1980s at the height of power dressing, it has been worn by grandmothers, mothers and daughters ever since, due to its timeless yet modern silhouette. The quality of the craftsmanship and luxurious fabrics have ensured longevity to the wearer and often become heirloom pieces among multi-generational women in a family. I love this version in luxurious winter white.”
I think in Ireland, due to the variable weather conditions, we often need multiple coats to very often deal with four seasons in one day! From personal experience, I find from September on, I need a lightweight coat/jacket for milder days, a raincoat or trench coat and then into a warm winter coat, often suitable for daytime and nights. I certainly have a closet devoted purely to outerwear!
Sinead Keenan
MAX MARA Madame Belted Coat
€2,220.00
WEEKEND MAX MARA Multif Jersey Turtle Neck Top
Now €30.00
Was €75.00
MAX MARA Guinea Short Madame Coat
€1,595.00
WEEKEND MAX MARA Lusso Corduroy Wide Leg Trousers
Now €75.00
Was €205.00
WEEKEND MAX MARA Aggetto Waffle Knit Wrap Scarf
Now €50.00
Was €160.00
WEEKEND MAX MARA Tempera Tie Waist Coat
Now €195.00
Was €730.00
WEEKEND MAX MARA Faggio Waffle Knit Beanie Hat
Now €25.00
Was €80.00
WEEKEND MAX MARA Toana Turtle Neck Vest Top
Now €50.00
Was €135.00
IN THE NAVY
On the classic coat...
"Silhouette, length and colour are all details that should be determined by the shape and personal style of the individual wearer. However, as your coat is the item of clothing that takes the most wear and tear in your wardrobe, ensuring the quality of the fabric, the construction and its durability are key factors in a good coat. Avoiding anything too faddish or too trend-driven ensures you get longevity from your investment. Classic navy is a good place to start."
SPORTMAX Maine Buckle Fastening Coat
Now €95.00
Was €895.00
SPORTMAX Drava Cable Knit Sweater
Now €125.00
Was €370.00
SPORTMAX Luciana Slim Fit Kick Flare Denim Trousers
Now €75.00
Was €205.00
SPORTMAX Sabina Wool Blazer
Now €195.00
Was €895.00
SPORTMAX Turchia Long Sleeve Sequin Mini Dress
€515.00
MIX IT UP
Sinead on styling Max Mara
“When choosing a coat the style needs to be determined by the height and shape of the wearer. If you're short, avoid the longer oversized styles etc. For me, I will be styling winter coats with knitted layers, cropped pants and chunky boots or a cool sneaker for a fresher, modern look.”
WEEKEND MAX MARA Double-Faced Shortline Jacket
€495.00
WEEKEND MAX MARA Aladino Stripe Knitted Sweater
Now €75.00
Was €190.00
WEEKEND MAX MARA Fiordi Denim Midi Skirt
Now €75.00
Was €190.00
WEEKEND MAX MARA Rimmel Double-Breasted Blazer
€625.00
WEEKEND MAX MARA Rotondo Fairisle Print Sweater
Now €110.00
Was €195.00
WEEKEND MAX MARA Pesche Check Print Midi Skirt
Now €120.00
Was €320.00
JOIN US FOR A MAX MARA WORKSHOP IN STORE
On the workshops…
“The Max Mara workshops in store are a rare chance for me to showcase in person some of my favourite pieces from the collections. It’s a great way to meet customers who also have a huge love for the brand but to also introduce new customers to the amazing world of Max Mara. I enjoy spending time putting together my favourite looks and curating a special presentation of key pieces for the autumn winter season. My selection are then showcased on models while I talk through the looks in an intimate presentation, come join us in store.”
Meet stylists Sinead Keenan and Celia Holman Lee in store to discover the best from the Italian brand in Cork, Galway and Limerick this autumn.
Workshops will take place on the following dates:
- Brown Thomas Cork, Saturday, 24th, September with Sinead Keenan
- Brown Thomas Limerick, Saturday, 24th September with Celia Holman Lee
- Brown Thomas Galway, Saturday, 10th September with Celia Holman Lee
MORE TO READ
From High Octane Glamour to Electric Colour, Hemlines That Hit the Floor to Cold Blooms, see our fashion director Shelly Corkery’s key pieces of the season here.